Cement Also Ordered by Mobile Phone... Sampyo Introduces 'Smart Order'

Industry's First 'Integrated Phone and Mobile Ordering Platform'... Unified Management of Dispersed Customer Information

Sampyo Group has introduced 'Smart Order,' which integrates phone and mobile orders. Smart Order is a web and mobile ordering platform that allows easy product ordering with just a mobile phone.
[Photo by Sampyo Group]

[Asia Economy Reporter Kim Jong-hwa] SAMPYO Group, a leading company in construction basic materials, is strengthening customer service by introducing a system to improve product ordering convenience for the first time in the industry.

Starting this month, SAMPYO Group has introduced 'SAMPYO SMART ORDER,' an integrated phone and mobile ordering system to enhance customer ordering convenience. SAMPYO SMART ORDER is a web and mobile ordering platform that allows customers to easily order products anytime and anywhere with just a mobile phone.

Previously, orders were processed separately through phone calls with sales staff and a unified ordering website. The newly introduced SAMPYO SMART ORDER consolidates these scattered ordering processes to further enhance customer convenience.

Another notable feature is the application of gamification elements. Gamification is effective in narrowing the gap with customers through the 'fun of games.' SAMPYO SMART ORDER implements a ranking system based on customers' order performance and provides rewards accordingly.

The smart order system also serves as a two-way communication channel with customers. As part of strengthening customer service, SAMPYO Group established a customer support team earlier this year and has been building the smart order platform. The customer support team plans to manage orders, customer information, consultation records, and claim (complaint) responses integrally through the smart order system.

This is to analyze customer information scattered across various areas within the organization and provide high-quality services based on that analysis. In particular, customer claims received through the smart order system are shared in integrated marketing meetings to seek improvement measures. Going a step further, the strategy is to proactively address customer inconveniences to increase customer satisfaction.

SAMPYO Group plans to develop the smart order system into a platform where customers can search for products across various channels such as offline and mobile. To this end, they intend to further strengthen the 'Omni-Channel service' that encompasses offline, online, and mobile.

A SAMPYO Group official said, "With the spread of COVID-19 emphasizing the importance of untact (contactless) services, we analyzed existing ordering tasks and developed SAMPYO SMART ORDER," adding, "We plan to introduce AI (artificial intelligence) technology to assist customers' decision-making and provide ordering convenience, as well as expand omni-channel services."

This content was produced with the assistance of AI translation services.