Kyowon Wells Strengthens Competitiveness of Plant Cultivators with 'Vegetables That Help Deep Sleep'

Release of 'Sukmyeonchae' with High Sleep Induction and Relaxation Effects
Expansion of Functional Vegetable Packages Tailored to User Preferences

Cooking scene using functional vegetables grown with the Wells Farm home plant cultivator. Photo by Wells

[Asia Economy Reporter Kim Heeyoon] Kyowon Group announced on the 4th that its comprehensive health appliance brand Wells will launch the fifth Wells Farm exclusive seedling, ‘Sukmyeonchae’.

Wells Farm is a home plant cultivator that helps anyone easily grow vegetables at home based on hydroponic cultivation devices and management services. It is a shared rental product where customers subscribe to functional vegetable seedling packages according to their preferences and receive regular delivery and management services every two months.

The Wells Farm seedling packages consist of ▲ ‘I Ssuksuk’ equipped with vegetables that promote growth and bone health ▲ ‘Hwalryakchae’ that helps boost metabolism and antioxidant effects ▲ ‘Misoche’ containing nutrients beneficial for skin beauty ▲ ‘Hangamchae’ which contains large amounts of nutrients such as beta-carotene that inhibit cancer cell growth. With the release of Sukmyeonchae this time, the seedling package lineup has expanded to a total of five types, broadening the range of choices, according to Wells.

The newly introduced ‘Sukmyeonchae’ is a functional vegetable that induces deep sleep, developed by improving the Heukhwarang seeds by the research team at Jeollanam-do Agricultural Research and Extension Services. Heukhwarang is a type of lettuce with broad dark red leaves that contains tryptophan, a serotonin-producing substance that promotes melatonin secretion. In addition, lactucin, a white latex substance exuded from the stem, has tension relief and analgesic effects, making it a spotlighted raw material for health supplements.

In particular, Heukhwarang contains 3.74 mg/g of lactucin, which is 124 times more than regular lettuce, and is known to help improve insomnia and stress. Also, the Sukmyeonchae package provides native Cheongchima varieties containing ingredients that can help with deep sleep and relaxation depending on the season. Wells plans to strengthen its competitiveness in the home plant cultivator market with a differentiated lineup of functional vegetables.

A Wells official said, “We are enhancing competitiveness by diversifying ‘Wells Farm functional vegetables’ that can help not only a simple and hygienic usage environment but also balanced nutrition intake and healthy living,” adding, “We will develop seedling lineups tailored to more customer preferences through collaboration with specialized institutions and companies.”

This content was produced with the assistance of AI translation services.