LG Objet Collection, Find the Alphabet That Matches My Style Event

Advertisement Featuring 15 Stories Released
Select a Video, Share on SNS, and Enter a Drawing

The photo shows home appliances harmonizing with the entire interior in the Joyful edition of the 'LG Objet Collection'.

[Asia Economy Reporter Dongwoo Lee] LG Electronics announced on the 4th that it introduced various stories contained in its new space interior home appliance brand 'LG Objet Collection' through online advertisements.

LG Electronics released 15 videos on the brand's website, each representing the meaning of one of the 15 alphabets in Objet Collection.

The Balance episode conveys the message, "The foundation of beauty is balance, and the same goes for your space," completing the interior with colors and materials suited to the space. The Technology episode introduces the amazing innovative technology hidden in the beautifully designed Objet Collection, such as TrueSteam made by boiling water at 100 degrees Celsius. The Collect episode emphasizes that by collecting Objet Collection items one by one, your own interior is completed before you know it.

Until the 30th of this month, LG Electronics is holding a gift event for the Objet Collection, where customers who watch the 15 videos, choose the word that best fits their style, and share it on SNS with a hashtag will be entered into a draw to win packages including refrigerators and kimchi refrigerators, microwave ovens and water purifiers, three types of 1-door refrigerator/freezer/kimchi convertible refrigerators, and stylers.

Since launching LG Objet in 2018, a new concept of convergence home appliances combining appliances and furniture, LG Electronics has led the trend of space appliances where appliances become part of the interior. LG Electronics expanded the concept of LG Objet, a space-customized appliance for ‘me’, to LG Objet Collection, which completes the interior of the entire home space.

LG Objet Collection implements various home appliances used throughout the house, such as in the kitchen, living room, and laundry room, with harmonious and unified designs, creating an effect where the interior of the home is completed as you add more items.

Last month, LG Electronics launched 11 new products in the LG Objet Collection across a wide range of home appliances, including top refrigerator bottom freezer refrigerators, built-in refrigerators, kimchi refrigerators, 1-door refrigerator/freezer/kimchi convertible refrigerators, dishwashers, microwave ovens, water purifiers, WashTower, and stylers. The LG Objet Collection product lineup is expected to expand further.

The meanings assigned by LG Electronics to the 15 alphabets are Objet, Balance, Joyful, Edge, Technology, Collect, Okay, Love me, Layout, Emotion, Change, Timeless, Idea, Only one, and New life.

Kyungah Park, Senior Vice President of Brand Communication at LG Electronics, said, “This advertisement was prepared so that customers of various generations can empathize with the differentiated value unique to the space interior home appliance LG Objet Collection.”

This content was produced with the assistance of AI translation services.