Seven Eleven Launches Handmade Beer 'Yudonggolbaengi Beer' in Collaboration with Yudonggolbaengi

Vienna Lager Style Beer Featuring Sweet and Nutty Flavor
Launch Celebration: 4 Cans for 10,000 Won Promotion... Gift Certificate Event Also Available

[Asia Economy Reporter Lim Hye-seon] Convenience store 7-Eleven announced on the 4th that it has launched a premium craft beer called 'Yudong Golbaengi Beer' in collaboration with Yudong Golbaengi.

7-Eleven’s ‘Yudong Golbaengi Beer’ was developed with a food pairing concept that complements beer, inspired by the popularity of golbaengi-muchim (spicy sea snail salad) as a beer snack. It is a Viennese lager-style beer emphasizing a sweet and savory taste, with a subtle caramel aroma. The price is 3,500 won.

The beer is brewed by The Starlight Brewing, a craft beer venture company known to hold the largest number of craft beer recipes in Korea.

To commemorate the launch of ‘Yudong Golbaengi Beer,’ 7-Eleven is holding a uniform price event of 10,000 won for 4 cans, and through its official SNS channel (Instagram), customers who post a certification shot after purchasing ‘Yudong Golbaengi Beer’ will be entered into a draw to win a mobile gift certificate (5,000 won) for 20 people. This event runs until the end of this month.

The reason 7-Eleven pursued this unique collaboration is due to the increasing sales of craft beer at convenience stores. According to 7-Eleven, craft beer sales from January 1 to October 31 this year increased by 492.4% compared to the same period last year. The product lineup has also expanded significantly from 5 types last year to 11 types currently.

The main factors analyzed for this growth are the increased price competitiveness of craft beer due to changes in the liquor tax law for the first time in 52 years, and the full-scale discount marketing for craft beer this year, which has greatly increased customer demand.

This content was produced with the assistance of AI translation services.