Lotte Mart Leads Activation of New Domestic Pear Varieties... Launches '5-Variety Sampler'

On the 5th, showcased at over 10 stores in the 수도권 area

[Asia Economy Reporter Cha Min-young] Lotte Mart has launched an initiative to promote domestically developed new pear varieties.

Lotte Mart announced on the 4th that starting from the 5th, it will showcase five new domestic pear varieties developed by the Rural Development Administration at about 10 stores in the Seoul metropolitan area, including Seoul Station and Jamsil branches. The five new pear varieties are Changjo Pear, Sinhwa Pear, Super Gold Pear, Gamcheon Pear, and Chuhwang Pear, which are varieties produced by crossbreeding various types of pears.

Changjo Pear is characterized by a thinner skin than regular pears, a crisp texture, and high sweetness. Sinhwa Pear is a recently popular variety known for its abundant juice and low acidity. Super Gold Pear has a skin color close to yellow-green and a balanced ratio of sugar to acid, while Gamcheon Pear boasts soft flesh and almost no acidity, offering a sweet flavor. Chuhwang Pear is rich in juice. In particular, Changjo Pear, Sinhwa Pear, and Super Gold Pear are new varieties that are in the early stages of domestic production and distribution, currently produced in small quantities in limited regions.

Considering that customers might find it burdensome to purchase new pear varieties by the box, Lotte Mart will temporarily operate a ‘New Pear Variety Sampler’ at some stores. The pear sampler is a product containing Changjo Pear, Sinhwa Pear, and Super Gold Pear in one pack, available for 15,800 KRW per pack. Additionally, Chuhwang Pear (4?7 pieces per box) is sold for 14,800 KRW, and Gamcheon Pear (3?7 pieces per box) is sold for 15,800 KRW.

To promote the five new pear varieties introduced this time, detailed explanations of each variety will be provided in stores, and Lotte Mart plans to continuously collaborate with the Rural Development Administration to activate sales of the new varieties.

Shin Hansol, Fruit Product Planner (MD) at Lotte Mart, said, “We prepared this event to introduce new pear varieties developed domestically and to inform customers about the excellence of domestic fresh produce varieties. We also prepared the pear sampler so that customers can enjoy various pear varieties without burden, and we hope for much interest.”

Meanwhile, prior to the new pear varieties, Lotte Mart has been actively promoting the distribution of domestic varieties by operating various types such as Ruby Mini Apples, Mungyeong Gamhong Apples, and the new mushroom variety Cheongheung Songi.

This content was produced with the assistance of AI translation services.