Gyeongnam Province Boosts Consumption with Korea Sale Festa Shopping Festival

Large-Scale Consumption Promotion Event Throughout November
Participation of 18 Cities and Counties with Regional Specialty Product Exhibitions

[Asia Economy Yeongnam Reporting Headquarters Reporter Kang Woo-kwon] Gyeongsangnam-do announced on the 3rd that it will hold a large-scale consumption promotion event in collaboration with Gimhae City linked to the Korea Sale Festa.

Selected for the Ministry of Trade, Industry and Energy's public contest 'Local Government Consumption Promotion Event Linked to Korea Sale Festa,' the event is being promoted together with Gimhae City, with a total budget of 500 million KRW, including 150 million KRW in national funds, 100 million KRW in provincial funds, and 250 million KRW from Gimhae City.

The Korea Sale Festa is a large-scale shopping discount event involving the government and industry, held from November 1 to 15 since 2015.

This year, it is conducted in a way that allows local governments wishing to participate to help recover consumption demand weakened by COVID-19 and revitalize the domestic economy.

Considering the COVID-19 situation, the province and Gimhae City will utilize non-face-to-face online shopping live commerce channels, Gyeongnam-do’s online shopping mall eGyeongnam Mall, and the Post Office Shopping Mall.

The on-site events will focus on local specialty product giveaways, discount events, and compensation refunds, conducting 10 major events.

First, starting from the 1st of next month, a special online sales hall for Gimhae City will be established within the Post Office Shopping Mall to hold discount and giveaway events.

Additionally, a promotion for Gimhae Love Gift Certificates affiliated stores will be prepared, providing incentives of 5% of the payment amount used during the event period, up to a maximum of 200,000 KRW, to small business affiliated stores.

On the 13th and 14th, a regional specialty product promotion and sales exhibition involving 18 cities and counties will be held at the outdoor park of Shinsegae Department Store in Gimhae, along with an online live commerce sales broadcast event.

At the eGyeongnam Mall operated by Gyeongnam Province, customers who purchase more than 20,000 KRW at small business stores and participate in the event on Gimhae City’s website will be entered into a draw to receive gift certificates.

In addition, Nadulgae stores will offer household goods sales, and discounts of up to 70-80% will be provided at Hallim Furniture Street, Jinyeong Fashion Outlet Street, and the Flower Retailers Association.

Kim Ki-young, Director of the Job Economy Bureau of the province, said, “In a situation where a consumption recovery event involving local governments, companies, and small businesses is more necessary than ever, we are conducting the Korea Sale Festa event,” adding, “For a safe event, we prepared mainly non-face-to-face online activities from the planning stage, and on-site events have been prepared with strict compliance to quarantine rules, so we ask for the active participation of the residents.”

This content was produced with the assistance of AI translation services.