Lotte Hi-Mart's 'Mampyeon Han Hydream' Project Supporting Working Moms
Household Labor Assistance Appliances Sharing
Total 11 Sessions Supported Worth 80 Million KRW
[Asia Economy Reporter Cha Min-young] Lotte Hi-Mart announced on the 3rd that it will carry out the ‘Mom Comfortable Hi-Dream’ home appliance sharing project until the 30th.
Lotte Hi-Mart is soliciting stories from children to support working moms who strive to balance work and family life. As family members spend more time at home due to remote work, the project aims to help working moms burdened with increased household chores. They will provide washing machines, clothes dryers, dishwashers, mop cleaners, and cordless vacuum cleaners. Applications can be submitted by entering stories in the ‘Lotte Relay Project’ section under ‘Participation’ on the Lotte Group social contribution website. After screening, three families will be selected and announced in December.
The Mom Comfortable Hi-Dream project by Lotte Hi-Mart combines Lotte’s social contribution brand ‘mom편한,’ which means ‘creating a world where moms’ hearts are at ease,’ with Lotte Hi-Mart’s social contribution brand ‘Hi-Dream,’ which supports moms’ dreams. Since the second half of 2018, it has been conducted 11 times cumulatively. A total of 30 families have received home appliances worth about 80 million KRW.
Park Wang-geun, Head of Compliance Management at Lotte Hi-Mart, said, “We want to offer a helping hand, even if just a little, to working moms who are struggling to manage both work and family.” He added, “Lotte Hi-Mart will continue to consider and support sharing activities that are truly needed in our society.”
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Meanwhile, Lotte Hi-Mart has been continuously engaged in sharing activities. In June, despite the summer heatwave, they delivered fans worth about 12 million KRW and COVID-19 prevention hygiene kits to over 200 single elderly households nationwide who had difficulty using welfare centers and other group facilities. In September, they also donated supplies to medical staff at COVID-19 screening clinics in 10 medical facilities across Seoul, Busan, and other cities who had to work without rest during the Chuseok holiday.
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