LG Electronics Collaborates with UK Premium Fashion Online Mall

Launch of 13 Eco-Friendly Clothing Items

Eco-friendly clothing launched by LG Electronics in collaboration with UK premium fashion online shopping mall Net-a-Porter.

[Asia Economy Reporter Dongwoo Lee] LG Electronics announced on the 3rd that it has introduced eco-friendly clothing in collaboration with the UK premium fashion online shopping mall 'Net-a-Porter.' Net-a-Porter is a global premium fashion online shopping mall that provides delivery services to over 170 countries worldwide.

On the Net-a-Porter website, the 'LG X Net-a-Porter Sustainable Collection' was showcased, producing 13 limited-edition eco-friendly clothing items in collaboration with global fashion brands such as French Le Kasha, American Mara Hoffman, and Australian Bondi Born. The new clothing collection is characterized by not requiring dry cleaning and can be easily maintained using only a washing machine, dryer, and Styler.

LG Electronics' AI DD washing machine detects the weight of the clothing and, using big data to identify the fabric type, selects the optimal motion from LG Electronics' unique 6-motion washing methods. For delicate fabrics, it chooses motions such as shaking and kneading to protect the fabric during washing. According to tests conducted by the global testing and certification organization Intertek, this product protects fabrics more than 18% better compared to existing LG washing machines.

The TrueSteam technology in the LG steam dryer boils water at 100 degrees Celsius (℃) to provide deodorization, sterilization, and wrinkle reduction for fabrics. Including TrueSteam, LG Electronics has registered over 1,000 steam-related patents domestically and internationally to date. The dual inverter heat pump dries using a low-temperature dehumidification method from start to finish without the aid of a heater. The condenser auto-cleaning system washes the condenser with water automatically every time the drying course is used, unlike manual cleaning methods that require periodic direct cleaning of the condenser, making it convenient.

The LG Styler allows clothes that cannot be washed daily to be worn clean and fresh. TrueSteam helps with deodorization, sterilization, and wrinkle reduction of clothes. The proprietary Moving Hanger technology shakes clothes up to 200 times per minute, effectively removing fine dust that is difficult to eliminate with air alone and reducing everyday wrinkles. The low-temperature dehumidification method using an inverter heat pump, as in LG dryers, reduces fabric damage.

LG Electronics is conducting a global campaign that protects the environment and proposes change through proper clothing care habits. This campaign helps reduce fabric damage through appropriate care and supports choosing environmentally conscious clothing.

Song Dae-hyun, President and Head of LG Electronics H&A Business Division, said, “We will continue various innovations and attempts as a leader in clothing care appliances so that customers can manage their clothes in an eco-friendly and convenient way.”

This content was produced with the assistance of AI translation services.