'Ssuk Day' Sales Surpass 600 Billion KRW... 36% Increase Compared to Last Year

[Asia Economy Reporter Seungjin Lee] Shinsegae Group's second 'Korea Shopping Festival SSG Day' of the year concluded successfully, surpassing total sales of 600 billion KRW.

Shinsegae Group announced on the 2nd that this year's total SSG Day sales reached 640 billion KRW, a 36% increase compared to last year's first SSG Day. This year’s SSG Day expanded its non-face-to-face online events, resulting in an average 43% growth in online sales for companies leading with online channels such as SSG.com, SI Village, Good.com, and Shinsegae TV Shopping.

Additionally, Emart, which spread the event over two days to ensure customer safety, recorded sales approximately twice as high as last year, showing strong growth. As this year's second SSG Day has established itself as a representative shopping festival that customers enthusiastically embrace, Shinsegae Group plans to offer even more diverse benefits and products next year.

Various Special Price Products and Promotions Online and Offline

Emart’s Red King Crab, offered at 40% off for one day only on October 31, sold out all 15 tons prepared in just one day. This volume was four times the average monthly sales last year, attracting many customers with its affordable price.

In addition, Korean beef sold at up to 50% discount saw sales increase more than sixfold compared to usual, and specially priced fruits and paper products also sold out. Daily necessities such as diapers and detergents, as well as processed foods like ramen and snacks, saw sales triple compared to normal due to the exceptional benefits.

SSG.com’s collaboration with Starbucks on the ‘Starbucks Albee Bag’ sold over 90% of the prepared stock, with the ‘Green Siren’ model selling out completely within two days of the event’s start. Also, the 10,000 KRW discount coupon ‘Jupjup Coupon,’ distributed to the first 100,000 customers daily from 9 a.m., was fully claimed within two hours on the first day, showing a hot response. Limited-time special price items such as Apple AirPods and Starbucks Color Changing Cold Cups sold out in less than a minute after opening.

At Starfield, a mobile villa priced over 100 million KRW was sold. Thirteen camping cars were sold, and customers also visited the car showroom. Shinsegae International’s own online mall SI Village achieved its highest monthly sales ever in October this year, firmly establishing itself as a luxury platform by selling not only fashion and beauty products but also artworks worth 23 million KRW and high-end premium audio equipment.

High Interest in Live Commerce

At Shinsegae Duty Free, the ‘Power Seller Battle’ targeting overseas local customers attracted as many as 660,000 visitors, marking a successful event.

SSG.com’s first live commerce ‘SSG.LIVE’ featured makeup artist ‘Isabae’ and recorded over 10,000 viewers. Shinsegae International also conducted Naver live broadcasts for 22 brands including Jaju and Tomboy, attracting over 200,000 viewers, gaining additional sales and brand promotion effects.

Meanwhile, on the day of the SSG Day event, many customers visited offline stores including Emart to purchase products and participate in various events, demonstrating the festival’s strong popularity.

Emart saw many customers even before opening, and Starfield attracted customer enthusiasm with various exhibitions and attractions such as light aircraft, mobile villas, camping cars, and robot parades.

A Shinsegae Group official said, “This SSG Day achieved remarkable growth with a 36% increase in sales compared to last year. As SSG Day has established itself as Korea’s representative shopping festival, we will prepare events next year that customers can look forward to and enjoy enthusiastically.”

This content was produced with the assistance of AI translation services.