Shinhan Bank Launches New Advertisement... Actor Jo Seung-woo Selected as Model

[Asia Economy Reporter Kim Min-young] Shinhan Bank announced on the 2nd that it will newly launch its second half-year new advertisement "Thought. Connected, into Action" together with actor Jo Seung-woo.

The new advertising slogan "Thought. Connected, into Action" reflects Shinhan Bank's determination that the company's philosophy of putting customers first should not remain just a thought but must lead to action, a bank official said.

Jo Seung-woo was selected as the new face of Shinhan Bank. Shinhan Bank explained that Jo Seung-woo's career and sincerity in acting, who has satisfied audiences by presenting his own style and character in every role he plays in works, were deemed suitable to convey Shinhan Bank's genuine feelings toward customers. They added that the appearance of Jo Seung-woo, who has been cautious about appearing in advertisements, is expected to generate great consumer interest and response to the new advertisement.

A Shinhan Bank official said, "We are conducting a new advertising campaign to convey Shinhan Bank's sincerity toward customers through the trustworthy actor Jo Seung-woo," and added, "We plan to showcase various digital innovation services that Shinhan Bank has prepared for customers' convenient financial life through Jo Seung-woo's unique captivating character."

This content was produced with the assistance of AI translation services.