LF Atcorner, Second Live Broadcast with CD Jiyoun Lee

20% Off Cashmere Coats

[Asia Economy Reporter Yujin Cho] Lifestyle company LF (CEO Oh Gyusik)'s women's wear brand At Corner announced that it will hold its second collaboration live broadcast (hereinafter referred to as live) with Ji-yeon Lee, Creative Director (CD) of the Jiyo brand, at 8 p.m. on the 2nd.

The second social network service (SNS) live item of At Corner and Jiyo brand's Ji-yeon Lee CD is a double-breasted coat made of 100% premium cashmere, originally priced at 1.6 million KRW, which will be sold at a 20% discounted price.

It features high-quality cashmere fabric from Italy's Menchi Tessit, mainly used by luxury brands for cashmere outerwear products, characterized by a flowing gloss and subtle sheen according to the texture of the fabric, giving it a luxurious and soft feel.

At Corner, while presenting newly launched premium line products for the fall and winter season at reasonable prices, has selected famous CDs and influencers as brand ambassadors to more effectively communicate the competitiveness of the products to customers and interact with the target customer base, attempting unique collaborations throughout the entire process of product planning, production, and marketing.

Previously, the highest-grade cashmere jacket priced at 2.09 million KRW, introduced in the first live broadcast with Ji-yeon Lee CD last month, received an explosive response, with all prepared stock sold out within two hours of the broadcast.

This content was produced with the assistance of AI translation services.