In Sudden Cold Weather... CJ CheilJedang's 'Soup Noodle' Product Sales Increase by 50% Compared to Last Year

[Asia Economy Reporter Choi Saeng-hye] As the weather gets colder, consumers seeking warm broth are increasing, showing signs of expanded consumption of 'broth noodle' products entering the winter peak season.

CJ CheilJedang announced on the 2nd that sales of broth noodle products such as Katsuobushi Udon and Bibigo Kalguksu last month increased by about 50% compared to the same period last year. October this year had a lower average temperature than last year, and the number of days with minimum temperatures below 10℃ was about twice as many, indicating that the purchase timing of broth noodles, mainly consumed in winter, has become earlier than usual.

CJ CheilJedang has completed proactive preparations to capture consumer tastes targeting the expanded demand period for broth noodle consumption in winter. Through thorough consumer research, they identified the need for small-portion products and introduced single-serving products of 'Bibigo Kalguksu' and 'Gourmet Jjamppong.' Consumers can enjoy restaurant-level taste quality filled with ingredients at a reasonable price (4,480 KRW, based on discount stores).

The taste quality of 'Gourmet Jjamppong' was also renewed. In response to consumer feedback since its launch, the texture of the noodles and the flavor of the broth were improved. The dough's vacuum level was enhanced to make the noodle texture much denser and chewier. The broth was enriched with more seafood flavor than the previous product to realize the refreshing and clean taste of specialty restaurant jjamppong, and the renewal also features abundant vegetables and large squid pieces.

CJ CheilJedang plans to focus on capturing segmented consumer tastes by promoting various products such as Katsuobushi Udon, Bibigo Kalguksu, Gourmet Jjamppong, Malatang Noodles, and Rice Noodles. They plan to expand sales during the peak season by operating planned products composed of well-matched items like Kalguksu with Bibigo Dumplings, Malatang Noodles with Baeksul Flat Dangmyeon, and various bundle products.

This content was produced with the assistance of AI translation services.