SK Lubricants Launches Eco-Friendly 'ZIC ZERO' Social Value Promotion Campaign

[Asia Economy Reporter Yoonju Hwang] SK Lubricants, the lubricants business subsidiary of SK Innovation, will carry out the 'ZIC ZERO LIFE BOX' project for one month starting from the 1st to promote the eco-friendly lubricant ZIC ZERO and spread eco-friendly social values.

SK Lubricants planned this project with the purpose of participating in reducing pollution by using eco-friendly products and collaborating with social enterprises to spread eco-friendly values through camping boxes made from recycled plastic. This is part of a representative ESG program involving not only companies that manufacture and sell products but also customers and social enterprises together.

ZIC ZERO is a product thoroughly focused on eco-friendliness from its performance to its container. It is an ultra-low viscosity lubricant with very low stickiness, which improves fuel efficiency and reduces harmful substances and carbon dioxide emissions. The product container is made from recycled plastic, and the aluminum cap inside the lid and stickers attached to the product surface are all made from the same plastic material as the container.

SK Lubricants offers customers who purchase ZIC ZERO (0W-30 gasoline 4 liters or diesel 6 liters) the opportunity to buy the 'ZIC ZERO LIFE BOX,' a multipurpose recycled plastic box made by the social enterprise Usisan, for 1,000 KRW. Usisan is a company that produces various products by recycling waste plastic.

Usisan upcycled discarded waste plastic to make this box. Also, the box lid made of high-quality birch wood features graphics created in collaboration with ‘Seongsil Hwarang,’ a brand that raises awareness of endangered animals, applying images of endangered animals such as polar bears.

This box is highly versatile. It is made with a large capacity of 52L, suitable for storage use at home or in vehicles. At campsites or outdoor outings, the wooden top can be used as a storage box and table. Customers who purchase the box can express their individuality with waterproof stickers of endangered animals such as otters, seals, and penguins included in the package.

To purchase ZIC ZERO lubricant and the camping box made by the social enterprise, visit the ZIC website or search for 'ZIC ZERO LIFE BOX' on Naver Shopping or 11st to buy the ZIC ZERO and Life Box package. They can also be purchased separately.

SK Lubricants plans to promote the eco-friendly purpose of this project and encourage participation through TV and online channels.

This content was produced with the assistance of AI translation services.