Gwangju City Promotes Support Project for Tourism Business Promotion and Marketing

[Asia Economy Honam Reporting Headquarters Reporter Park Seon-gang] Gwangju Metropolitan City announced on the 30th that it will expand the scope of its promotional marketing support project, which was previously targeted at travel agencies, to include all tourism businesses within the city to support the recovery of the stagnant tourism industry in Gwangju.

As the prolonged COVID-19 pandemic has severely impacted the entire tourism industry, including travel agencies, the application period for support funds has been extended from October to November to facilitate a swift recovery. The scope of the support project has also been expanded to cover online and offline promotional marketing expenses for all tourism businesses registered in the Gwangju area.

Previously, Gwangju City had launched the ‘Travel Agency Promotional Marketing Support Project’ last month to stabilize the local travel industry, which was hit hard by the spread of COVID-19.

With this expansion, tourism businesses registered in Gwangju under the Tourism Promotion Act that incur promotional marketing expenses in preparation for the post-COVID-19 era will be eligible for support of up to 2 million KRW.

The support target has been expanded from about 500 travel agencies located in Gwangju to about 650 tourism businesses, with only one business supported per industry if the same representative operates multiple businesses.

The support covers costs for social network services (SNS) production such as websites and YouTube, advertising, promotion, banners, and offline and online promotional marketing expenses. Applicants must pay expenses upfront and submit related forms and supporting documents; after review, the support funds will be paid within 15 days.

Applications will be accepted until the 30th via visit, mail, or email at the Gwangju Tourism Foundation and Gwangju Tourism Association.

Detailed information can be found on the city’s website, the Gwangju Tourism Foundation, and the Gwangju Tourism Association websites.

Kim Jun-young, Director of the City’s Culture, Tourism, and Sports Office, said, “As COVID-19 has prolonged, the management difficulties of the local tourism industry have deepened. We hope this expansion of the support project will be an opportunity for our local tourism businesses to overcome the crisis and leap forward again. We will continue to actively support the rapid recovery and re-advancement of the local tourism industry through practical policy measures.”

This content was produced with the assistance of AI translation services.