Chevrolet Seeks MZ Generation 'Trailblazer Muse'

Trailblazer Test Drive and Various Social Media Mission Program

(Photo by Korea GM)

[Asia Economy Reporter Kim Ji-hee] Chevrolet announced on the 29th that it will launch the 'Trailblazer Muse' program, allowing general customers to act as muses for the Trailblazer and directly experience the vehicle.

The Trailblazer Muse program is designed for the main customer base of the Trailblazer, the 20s to 30s MZ generation, to freely test drive the vehicle and complete various social media missions.

Starting today, Chevrolet will recruit Trailblazer muses for four weeks through its official Instagram and website. Anyone who has already purchased or intends to purchase a Trailblazer can participate. The final 50 selected muses will begin official activities starting with an untact muse opening event on November 14. For the following month, they will create various content under the theme 'Everyday Life with the Trailblazer' using the Trailblazer RS and ACTIV models, posting on their personal social media channels and completing missions.

Chevrolet will provide all Trailblazer muses with test drive souvenirs and offer additional prizes and opportunities to participate in the production of Trailblazer viral videos, including interview filming, to those who upload outstanding content during the activity period.

Jung Jung-yoon, Executive Director of Marketing at Korea GM, said, “Unlike traditional test drive programs, the Trailblazer Muse program selects general customers who can influence the target audience as muses to authentically promote the performance and appeal of the Trailblazer. We will continue various marketing efforts so that more customers can experience the value and charm of the Trailblazer, loved for its stylish design and powerful performance.”

This content was produced with the assistance of AI translation services.