Oscar Halo 'Jjapaguri' Racing... "2 Billion Won Monthly Sales, Entering Top Ranks of Ramen Market"

Jjapaguri Cup Noodles Enter Top Market Rankings Six Months After Domestic Launch
Exports to China, Southeast Asia, Japan... "Will Develop as a Major Export Product"

Nongshim Angry Chapaguri Large Bowl Cooking Photo

[Asia Economy Reporter Choi Sunghye] The cup noodle version of Jjapaguri (a combination of Jjapaghetti and Neoguri), which sparked a global craze following the Oscar win of the film "Parasite," has entered the top ranks of the domestic ramen market just six months after its launch. Nongshim plans to develop this product as a major export item, as the Jjapaguri effect has driven explosive growth not only domestically but also overseas since early this year.

According to Nongshim on the 3rd, the Jjapaguri cup noodle "Angry Jjapaguri Large Bowl," released last April, has proven its great popularity by achieving monthly sales of 2 billion KRW based on domestic shipments. According to the ramen industry, products generating around 2 billion KRW in monthly sales rank among the top 10 to 20 in the domestic ramen market.

This product was developed inspired by the recipe of mixing two products, Jjapaghetti and Neoguri. To maximize the appeal of Jjapaguri, it combines Jjapaghetti and Neoguri and adds the spicy flavor from the new product "Angry RtA," launched under the Neoguri brand last January. Additionally, vegetable seasoning oil stir-fried with chili peppers enhances the spicy flavor.

A Nongshim official explained, "Mixing Jjapaghetti and Neoguri to make Jjapaguri in one's own way is an area where consumers find fun, so we developed it as a cup noodle instead of a bag noodle." It is also a choice for overseas consumers who are not accustomed to adjusting the amount of water when cooking bag noodles. Furthermore, reflecting the trend among young consumers who mainly consume cup noodles and prefer spicy flavors, a spicy taste was added.

Nongshim expressed its intention to develop the Jjapaguri product as a major export item, as it was launched in response to global customer requests. While only one product, Angry Jjapaguri Large Bowl, is offered domestically, the original "Jjapaguri Large Bowl" was also introduced overseas due to varying preferences for spiciness by country. The Jjapaguri cup noodle has been exported to China and Taiwan since May, to Australia and Southeast Asia since June, and to Japan since July.

Nongshim plans to gradually increase the number of countries exporting the Jjapaguri cup noodle and expand supply through the establishment of overseas production bases.

Industry experts expect steady growth in operating profits, considering Nongshim ramen's market share in the U.S. and consistent marketing strategies. KB Securities researcher Lee Sunhwa stated, "The global spread of the popularity of ‘Ram-don’ (the English-style translation of Jjapaguri, combining the familiar English words 'Ramen' and 'Udon' for English-speaking audiences), triggered by the film Parasite, is expected to sharply improve operating profits in major domestic and international markets over the next three years, with 22.6% in Korea, 46.4% in China, and 43.7% in the U.S."

This content was produced with the assistance of AI translation services.