Jeep 'All New Gladiator' Customer Delivery Begins... First Vehicle Handed Over to Ambassador Bae
Sold Out 300 Units for India This Year Before Official Release
'All-New Jeep Gladiator and Jeep Brand Ambassador Rain Receiving the First Vehicle (Photo by FCA Korea)'
View original image[Asia Economy Reporter Kim Ji-hee] Jeep announced on the 27th that it has delivered the first unit of the midsize pickup 'All-New Jeep Gladiator' to brand ambassador Bi and has begun customer deliveries.
Bi, an entertainer active in various fields including music, film, and variety shows, and a fan of Jeep, was selected as a Jeep brand ambassador last September. Since being appointed ambassador, Bi has been the main model for the 'Window of Jeep' campaign.
At the first unit delivery ceremony, Bi stated, "I am honored to be the owner of the first All-New Jeep Gladiator."
Customer vehicle deliveries will be conducted at nationwide showrooms where disinfection work has been completed under strict hygiene and safety guidelines. Vehicles can also be delivered through a contactless delivery service.
Meanwhile, the All-New Jeep Gladiator officially began pre-orders in Korea on August 17. All 300 units available for delivery this year were fully booked before the official launch. Accordingly, Jeep is offering benefits worth 1.8 million KRW to the 300 customers who proceed with delivery among the pre-order customers. Delivered customers can choose one of the pre-order benefits: either a warranty extension coupon for 5 years or 100,000 km (whichever comes first) or chrome side steps that protect the body and make getting in and out easier.
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Jake Aumann, President of FCA Korea, said, "We are pleased to deliver the All-New Jeep Gladiator, which fully embodies our slogan 'Not just a car, but a part of your life,' to Korean customers. The All-New Jeep Gladiator pioneered the lifestyle pickup segment in the domestic pickup market, meeting the needs of consumers seeking something new, and proved its value by selling out the 2020 allocation."
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