Dongwon F&B Launches Premium Korean HMR Lineup 'Yangban Sura'

[Asia Economy Reporter Choi Saeng-hye] Dongwon F&B's Korean food brand ‘Yangban’ announced on the 27th that it has launched a premium lineup of Korean home meal replacements (HMR) called ‘Yangban Sura.’

Dongwon F&B released four types of ‘Yangban Sura Pouch Juk’ and four types of ‘Yangban Sura Guktang Jjigae,’ a premium lineup that raises the level of taste and ingredients compared to the existing ‘Yangban’ HMR products. Yangban Sura is a new lineup that uses much more luxurious ingredients than previous products to deliver the best taste and texture. It plans to target consumers’ tastes by generously including premium natural ingredients such as chadol (beef brisket), wang galbi (king ribs), octopus, and dogani (ox knee cartilage), as well as various meats and seafood.

The four types of Yangban Sura Pouch Juk consist of Nokdu Samgye Jeonbok Juk (mung bean chicken abalone porridge), Chadol Samhap Juk (beef brisket three-combo porridge), Muneo Haemul Juk (octopus seafood porridge), and Nakji Kimchi Juk (small octopus kimchi porridge). ‘Sura Nokdu Samgye Jeonbok Juk’ adds a savory flavor by including large abalone, chicken breast, and mung beans. ‘Sura Chadol Samhap Juk’ is richly filled with chadol yangji (beef brisket), clams, and conch, offering a luxurious taste and aroma. ‘Sura Muneo Haemul Juk’ is a delicacy porridge boiled with spicy seafood broth and plenty of octopus, squid, and conch. ‘Sura Nakji Kimchi Juk’ combines chewy small octopus, kimchi, and bean sprouts, creating a refreshing yet spicy flavor that is good for hangover relief.

The four types of Yangban Sura Guktang Jjigae include Wang Galbitang (king rib soup), Dogani Seolleongtang (ox knee cartilage beef bone soup), Ugeoji Gamjatang (cabbage potato stew), and Chadol Yukgaejang (spicy beef brisket soup). ‘Sura Wang Galbitang’ is made by boiling whole real beef rib meat, resulting in a richer broth and tender meat. ‘Sura Dogani Seolleongtang’ is deeply flavored by simmering rich dogani broth with tendons (suj) and chadol yangji. ‘Sura Ugeoji Gamjatang’ is made by boiling rich pork backbone broth with pork shank and cabbage. ‘Sura Chadol Yukgaejang’ is filled with chadol yangji in a rich Korean beef bone broth.

Yangban Sura is made based on Dongwon F&B’s Korean food know-how, following the Yangban brand philosophy that ‘ingredients must be alive for the taste to come alive.’ In the case of juk, instead of boiling each ingredient separately and putting them in containers, it is made using the traditional cauldron method by stirring and boiling together for a long time. For guktang jjigae, the heat treatment time was reduced by more than 20% compared to the existing method to preserve the original taste and texture of the ingredients.

The price of the four types of Yangban Sura Pouch Juk is 4,980 KRW for 420g, and the price of the four types of Yangban Sura Guktang Jjigae is 5,480 KRW for 460g.

This content was produced with the assistance of AI translation services.