Ace Bed, Hyundai Department Store Daegu Branch Reopens After Renovation

Creation of a 'Mattress Experience Zone' to Try Popular Mattresses in a Private Space

Ace Bed has renovated and reopened its store at Hyundai Department Store Daegu as an experiential premium shop.
[Photo by Ace Bed]

[Asia Economy Reporter Kim Jong-hwa] Ace Bed, Korea's representative bed brand, has renovated and reopened its store at Hyundai Department Store Daegu as an experiential premium shop.

Recently, Ace Bed has been pursuing the enlargement and upgrading of its department store outlets, implementing a strategy to further strengthen the luxury image of its beds. To provide consumers in the Daegu and Gyeongbuk regions with an experience of premium beds, Ace Bed renewed its Hyundai Department Store Daegu branch into a large experiential store. Unlike regular stores, the store covers an area of about 84㎡ (approximately 25 pyeong), allowing customers to see, try, and purchase various frames and mattresses directly.

Ace Bed Hyundai Department Store Daegu showcases a variety of new and best-selling products in one place, including the 'LANOTTE' bed, famous as the bed featured in Ace Bed's advertisement with Park Bo-gum, and the modern bed 'OPALO,' inspired by opal with elegant curves. Products are available in various sizes from Super Single (SS) to Large Queen (LQ) and King (K3), allowing size comparisons as well.

The biggest change is the 'Mattress Experience Zone.' Considering the inconvenience of lying down on beds in the open space of a department store, a separate experience zone has been created. This independent space allows customers to experience Ace Bed more comfortably and freely. Here, customers can try the premium mattress 'ROYAL ACE' as well as the 'HYBRID TECH' series recommended for newlyweds.

The top model of Ace Bed's HYBRID TECH, the ROYAL ACE, features Ace Bed's patented 'Hybrid Z Spring,' which holds patents in 15 countries worldwide. It incorporates the '5 ZERO System,' which improves sagging, noise, gaps, shaking, and shifting?factors that disturb quality sleep?and the 'Two-Way Cushion System,' which allows use on both sides, providing the best sleeping environment.

Additionally, the recliner brand 'Stressless,' exclusively imported by Ace Bed, is also available in-store, allowing customers to directly view and purchase Norway's premium recliner chairs.

To celebrate this renewal opening, Ace Bed is running a special promotion for customers who purchase by October 31. Customers who purchase bed sets including the ROYAL ACE models 320, 320D, 360, 380, and 400 will receive a 'Hotel Bedding Set (K).' Those who purchase king-size or larger bed sets of the HYBRID TECH VII or RED models will receive a 'Quilted Comforter Set (K).' There is also an ongoing event offering subsidies for family or twin bed purchases.

This content was produced with the assistance of AI translation services.