Yogiyo Unveils New BI Capturing All the Joy of Delivery
Expressed in Curved Shapes Representing Joy Inspired by a Smiling Mouth Shape
[Asia Economy Reporter Kim Cheol-hyun] Delivery Hero Korea (CEO Kang Shin-bong) announced on the 26th that it will unveil the new brand identity (BI) and color of 'Yogiyo'.
Yogiyo's BI and brand color have been reorganized so that customers can recognize the brand more familiarly and clearly, while also feeling cheerfulness and vitality. The BI features a motif of a smiling mouth enjoying a satisfying delivery experience, expressing each Korean word with unique curves that represent Yogiyo's own joy. The main brand color will also be changed. Inspired by music, a symbol of joy, the new brand color is a brighter and more lively 'KPOP Red' color, aiming to express Yogiyo's youthful sensibility and vibrancy.
Through this brand renewal, Yogiyo plans to solidify its position as a leading domestic delivery platform and establish a unique brand image that conveys the joy of delivery. Yogiyo's new BI and brand color will be sequentially applied to various consumer touchpoints, starting with the mobile app.
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Kang Shin-bong, CEO of Delivery Hero Korea, said, "We revamped the brand to deliver a more dynamic and cheerful brand image to customers, enhancing the delicious joy that Yogiyo offers." He added, "We will continue to provide high satisfaction in delivery services to Yogiyo customers and create advanced services where all partners can grow together."
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