Seven Eleven Launches Kim Sumi's Fusion Dish 'Sumine Muk Eunji Cream Pasta'
[Asia Economy Reporter Cha Min-young] Convenience store Seven Eleven has introduced a fusion concept cooked noodle product in collaboration with Seven Eleven 'Mat' ambassador Kim Sumi.
The newly launched 'Sumi-ne Muk Eunji Cream Pasta' is a product based on a menu Kim Sumi showcased on a broadcast program. It reinterprets the Western dish cream pasta by adding kimchi to suit Korean tastes. The dish includes rich cream pasta sauce mixed with finely chopped aged kimchi (Muk Eunji), bacon, and onions, topped with sliced chili peppers. The price is 3,900 KRW.
They also released 'Sumi-ne Hanip Yubu Chobap' as a side menu. This sushi features sweet and savory yubu (fried tofu skin) filled generously with sushi rice mixed with burdock root and carrots. It pairs well with instant foods like lunch boxes and cup noodles. The price is 4,300 KRW.
At the end of August, Seven Eleven appointed actress Kim Sumi as the Seven Eleven 'Mat' ambassador, joining hands to create convenience store food culture and improve public perception. Kim Sumi actively participates in the development and launch of ready-to-eat meals featuring her recipes and serves as a food taste evaluator and advisor.
The Sumi-ne ready meal series, leveraging Kim Sumi's strong popularity, ranks high in sales across various categories. The 'Sumi-ne Pungsunghan Dosirak' (Hearty Lunchbox) nearly reached 300,000 cumulative sales within a month of launch, quickly becoming the top-selling lunchbox. The 'Sumi-ne Party Guksu' (Party Noodles) currently holds the highest sales volume among cooked noodles. Currently, six products are available, with plans to continuously expand the lineup.
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Choi Yumi, head of the Seven Eleven Food Team, said, “Seven Eleven is enhancing the taste and quality of convenience store ready meals through collaboration with the nation's mother, Kim Sumi.” She added, “Muk Eunji Cream Pasta is a fusion menu where you can enjoy a unique harmony of Western and Korean flavors.”
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