Lotte World Mall Opens 'About,' Combining Art Gallery and Cafe

[Asia Economy Reporter Minyoung Cha] Lotte World Mall is strengthening its cultural content by creating a complex cultural space where visitors can enjoy art pieces alongside dining and shopping.

Lotte World Mall announced on the 22nd that the art gallery cafe ‘About,’ which opened on the first-floor Diver Hall connecting Lotte World Tower and AvenueL, will hold an opening commemorative exhibition starting on the 23rd. The exhibition titled ‘Something Round’ by artainer artist Hyeyoung Lee will be showcased.

About is a new-concept complex cultural space that differentiates itself from typical painting-centered gallery cafes by exhibiting various art pieces such as objects and media art. Objects shaped like doors and clouds are installed throughout the space, including the entrance and ceiling, welcoming customers. Inside, a long art wall displays paintings and media art works. Additionally, media art is screened on a 4.4-meter-wide screen. The space will also offer opportunities for customers to interact with famous artists through events like talk shows.

Moreover, customers can enjoy food and beverage (F&B) menus including brunch, salads, and coffee.

Park Sanghyun, Product Planner (MD) of Leasing Team 2 at Lotte Asset Development, said, “Along with the art pieces, the furniture such as tables and chairs in the store boasts unique designs that are gaining popularity among customers. We will continue to gather all forms of enjoyment including food, shopping, and cultural life at Lotte World Mall to maintain its reputation as a global landmark.”

This content was produced with the assistance of AI translation services.