Shinsegae TV Shopping, Exclusive Pre-Sale Before Opening of 'Four Points by Sheraton Seoul Myeongdong'

Four Points by Sheraton Seoul Myeongdong Exterior

[Asia Economy Reporter Seungjin Lee] Shinsegae TV Shopping will conduct an exclusive pre-sale of Shinsegae Chosun Hotel’s ‘Four Points by Sheraton Seoul Myeongdong’ on the 24th.

Opening on the 30th, the sixth hotel of Shinsegae Chosun Hotel, ‘Four Points by Sheraton Seoul Myeongdong,’ is one of Marriott International’s select brands.

Known as ‘Hipjiro’ (Hip Euljiro), it is gaining popularity among the younger generation. The business hotel is attracting attention with its panoramic view overlooking Euljiro in Jung-gu, Seoul, convenient accessibility, and stylish interior that blends tradition with modern sensibility.

To celebrate the opening of ‘Four Points by Sheraton Seoul Myeongdong,’ Shinsegae TV Shopping will hold an exclusive pre-sale for 60 minutes starting at 11:25 PM on the 24th, offering a special price of 75,000 KRW for a one-night stay in a Superior Room. Pre-purchase is also available through the Shinsegae TV Shopping app and online.

The accommodation package includes additional benefits exclusively for Shinsegae TV Shopping customers, such as a 50% discount voucher for breakfast at the buffet restaurant Evolution and a 10% discount voucher for food and beverages.

The usage period is until February 2021, and it is an exceptional offer allowing stays at the same price without additional charges during Christmas holidays and year-end and New Year’s holidays.

Shinsegae TV Shopping conducted meticulous filming so that customers could vividly see the hotel before its opening through the broadcast. The recording was done on-site at the hotel rather than on a broadcast stage, and Turkish broadcaster Irem Tsurai was invited as a guest to interview about the view of Euljiro from a foreigner’s perspective and the hotel’s scenery.

Four Points by Sheraton Seoul Myeongdong Deluxe Room

It plans to convey the specialness of Euljiro, a space loved by both locals and foreigners, and the ‘Four Points by Sheraton Seoul Myeongdong’ located there. Additionally, it will capture customers’ attention through videos showcasing Marriott Hotel’s unique sophisticated and modern interior and the hotel’s newtro (new + retro) sensibility inspired by 1970s Euljiro.

Shinsegae TV Shopping has also prepared abundant promotional benefits exclusively for its customers. Among purchasers, 30 people will be selected by lottery to receive a free upgrade to a Deluxe Room for one night and two breakfast buffet tickets. Customers using the hotel on the opening day will also receive gifts on a first-come, first-served basis.

Kang Seongjun, Executive Director of Lifestyle at Shinsegae TV Shopping, said, "Hotel accommodation products conducted by Shinsegae TV Shopping have received great support from customers, exceeding an average sales target of 130%. We expect that the ‘Four Points by Sheraton Seoul Myeongdong’ hotel will also receive support from a broad customer base across generations through its stylish interior that combines modernity and tradition."

This content was produced with the assistance of AI translation services.