Gwangju City Hosts the 15th Gwangju Outdoor Advertising Awards Exhibition

[Asia Economy Honam Reporting Headquarters Reporter Park Seon-gang] Gwangju Metropolitan City announced on the 21st that it will hold the 15th Gwangju Outdoor Advertising Awards Exhibition at Sangmu Subway Station from the 23rd to the 25th to improve advertising standards and establish an advanced advertising culture.

Hosted by Gwangju City and organized by the Gwangju Metropolitan City Outdoor Advertising Association, this exhibition will feature a total of 75 works, including 13 creative advertising model works, 21 creative advertising designs, 1 beautiful signboard, and 40 award-winning works from the Children's Beautiful Signboard Drawing Contest viewed from a child's perspective, all aimed at establishing a sound advertising culture and enhancing the city's dignity.

A total of 218 works were submitted to the Outdoor Advertising Awards Exhibition held from August to September, including 60 works of creative advertising models and designs, 8 beautiful signboards, and 150 beautiful signboard drawings by elementary school students. On the 28th of last month, a judging panel composed of experts selected outstanding works in each category.

Now in its 15th year, the awards exhibition is recognized for significantly contributing not only to the qualitative improvement of outdoor advertisements but also to changing citizens' perceptions of advertising and enhancing the pride of outdoor advertisers.

Kim Jong-ho, Director of the Architecture and Housing Division of the city, said, “We hope many citizens will show interest and visit to widely promote the excellence of outdoor advertising design that creates beautiful street environments and urban aesthetics, and to contribute to the improvement of beautiful streetscapes.”

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