Shinhan Financial Hope Foundation to Support Suncheon Cheongsujeong Village Enterprise with Up to 1.5 Billion KRW Over 3 Years

Opening of Cheongsujeong Restaurant & Cafe, a Village Enterprise in Cheongsujeong, Suncheon, Jeonnam on the 21st
Support for Local Self-Sufficiency Projects through Social Economy Promotion Following the Ministry of Land, Infrastructure and Transport's Saetteul Village Project
Customized Job Creation and Consulting Projects in Cheongsujeong Village, Suncheon

Shinhan Financial Hope Foundation (Chairman Jo Yong-byeong) opened the Cheongsujeong Restaurant and Cafe, operated by a village enterprise (social economy organization), in Cheongsujeong Village located in Suncheon, Jeollanam-do on the 21st. At the opening ceremony, Park Yong-seon, Director of the Ministry of Land, Infrastructure and Transport (third from the left), Heo Seok, Mayor of Suncheon City Hall (fourth from the left), Cha Seong-jong, Head of Shinhan Bank (sixth from the left), Lee Bok-nam, City Councilor of Suncheon City (seventh from the left), and local village residents posed for a commemorative photo.

[Asia Economy Reporter Kangwook Cho] Shinhan Financial Hope Foundation announced on the 21st that it has opened the Cheongsujeong Restaurant and Cafe operated by a village enterprise (social economy organization) in Cheongsujeong Village, Suncheon, Jeonnam.

The "Regional Customized Job Creation Project through Social Economy Promotion" is a project that supports village enterprises (social economy organizations) to continuously generate profits by operating village cafes and shared workshops created through the Saeteul Village Project, thereby creating jobs through the maintenance of a self-sustaining community.

Shinhan Financial selected 11 villages out of 30 villages designated as Saeteul Village Project areas, and among them, Sejong Jochiwon, Busan Sasang-gu, and Jeonnam Suncheon were chosen as support targets.

On this day, Shinhan Financial held the first opening ceremony in Cheongsujeong Village, Suncheon, Jeonnam, and decided to support up to 1.5 billion KRW over three years for consulting to promote self-sufficiency projects of local residents and revitalize the local economy.

The opening ceremony was held in strict compliance with quarantine guidelines, attended by Cha Seongjong, Head of Shinhan Bank, Heo Seok, Mayor of Suncheon, Park Yongseong, Director of the Ministry of Land, Infrastructure and Transport, and village residents.

The newly renewed Cheongsujeong Restaurant and Cafe will be operated mainly by the Cheongsujeong Cooperative, consisting of village elders with an average age over 70, and plans to establish itself as a brand that preserves the neat traditional taste by selecting menus using Suncheon's local specialties.

Through this project, the residents of Cheongsujeong Village have laid the foundation to develop independently by operating self-sufficiency projects, improving economic and environmental quality of life, and creating regionally customized jobs.

Jo Yongbyung, Chairman of Shinhan Financial Hope Foundation, said, "I hope this project will help not only create jobs for the residents of Cheongsujeong Village but also contribute in some way to the community's self-development," adding, "Shinhan Financial Hope Foundation will continue to do its best to become the best hope partner that can have a positive impact on our society through the Hope Society Project."

Meanwhile, since 2017, Shinhan Financial Group has been promoting the Hope Society Project, a social contribution program involving all group companies such as Shinhan Bank and Shinhan Card, and has been intensively investing resources worth a total of 270 billion KRW by 2020 to support neighbors in need as well as the growth of small and medium enterprises and social enterprises.

This content was produced with the assistance of AI translation services.