Emart24 Strengthens 'Minsaeng' Series with Ultra-Low Price Toilet Paper and Razors

[Asia Economy Reporter Seungjin Lee] Emart24 is expanding the lineup of its ultra-low-priced "Minsaeng" series.

According to Emart24 on the 21st, an analysis of sales from January to September this year for seven Minsaeng products?including two types of Minsaeng toilet paper, fine dust black masks, two types of wet wipes, beauty tissues, and organic pure cotton cover sanitary pads?showed cumulative sales exceeded 1 million units.

In particular, the two types of Minsaeng toilet paper have received such positive customer responses that they ranked first in sales among all non-food products.

In response to the increasing trend of customers seeking ultra-low-priced products, Emart24 is strengthening its product lineup by additionally launching 5,000 won natural pulp toilet paper, Minsaeng razors, and 1,000 won uniform price diagonal-cut tape cleaners.

First, the 5,000 won natural pulp toilet paper (40*16 rolls) is a specially produced product to commemorate Emart24’s founding anniversary on the 24th and will be sold in a limited quantity of 50,000 units starting from the 22nd. The price per meter is 7.8 won, which is cheaper than the existing two Minsaeng toilet paper types (10.19 won per meter). It is sterilized with high-temperature steam at 450 degrees and contains no harmful substances such as fluorescent whitening agents or formaldehyde, allowing customers to use it with confidence.

Following the launch of the Minsaeng organic pure cotton cover sanitary pads for female customers in July this year, the Minsaeng razor for male customers who want to purchase razors at a reasonable price will be released on the 21st of this month. The Minsaeng razor is sold as a set including one razor and four quadruple blades, priced at 8,900 won.

With diamond hard coating, the razor blades have improved cutting power and durability, and contain aloe and argan oil, which have moisturizing and soothing effects on the skin, reducing skin irritation during shaving. The blades have an open cartridge structure with the back open, making blade cleaning easy and allowing hygienic management.

Emart24 also directly imports tape cleaners (lint rollers), effective for removing dust from clothes and bedding, and offers them at 1,000 won. The diagonal-cutting type allows easy tearing of used tape, making it convenient to use.

Lee Haesung, buyer of Emart24’s non-food team, said, “We will continue to do our best to develop high-quality ultra-low-priced daily necessities that satisfy customers, leading to increased sales at franchise stores.”

Meanwhile, since lowering the price of Minsaeng ramen to 390 won, the lowest in the distribution industry, in February last year, Emart24 has expanded ultra-low-priced products with Minsaeng ramen cups, Minsaeng seaweed, and 2+3 bananas. Starting with two types of Minsaeng toilet paper (27m*30 rolls / 40m*12 rolls) in August last year, Emart24 has continuously launched beauty tissues, wet wipes, fine dust masks, and organic pure cotton cover sanitary pads, strengthening ultra-low-priced products in the non-food category as well.

This content was produced with the assistance of AI translation services.