Jeonnam Province Launches Major Campaign to Foster Atmosphere Overcoming Low Birthrate

[Muan=Asia Economy Honam Reporting Headquarters, Reporter Yoon Jamin] Jeonnam Province has launched a large-scale publicity campaign to raise awareness of the seriousness of population issues such as low birthrate and aging, and to create a public-private atmosphere to overcome the low birthrate.

Jeonnam Province announced on the 20th that it judged improving the perception of the younger generation regarding marriage, childbirth, and childcare as the most important solution to population problems, and will actively promote online publicity, which is perfect for the post-COVID-19 era.

First, the province will produce and distribute population education videos for the first time nationwide to improve awareness of population issues among preschool children and adolescents, who are the future generation.

The population education promotional videos were produced in two types tailored to the characteristics of the target audience: one for preschool children and one for adolescents.

The preschool children’s video (1 minute 45 seconds long) was created in the form of animation and children's songs that children like, with the theme of the importance of family.

The adolescent video (5 minutes 30 seconds long) features teenagers of the same age group to allow a more comfortable look at population issues, and is structured to foster empathy for the seriousness of population problems and solutions, as well as to form positive values regarding marriage and childbirth.

The videos will be distributed to kindergartens, daycare centers, local children’s centers, and elementary, middle, and high schools to be used as educational materials, and will be released through online media such as the YouTube ‘Jeonnam’ channel within this month.

In addition, the campaign to improve awareness of population issues, which was previously conducted face-to-face with the Gwangju-Jeonnam branch of the Korea Population, Health and Welfare Association, will be converted to an online-offline hybrid format in response to the COVID-19 era.

The online campaign will include ▲‘Ontact Talk & Quiz Show,’ where local university students share their thoughts on marriage and childbirth after listening to expert lectures ▲‘100 Dads Online Program’ to encourage fathers to participate in spreading childcare culture ▲and an online cafe population promotional video ‘comment event,’ all scheduled to be held next month.

Furthermore, active promotion of policies to overcome the low birthrate will be carried out.

Using local radio, newspapers, and bus billboards, publicity for major support policies such as public postpartum care centers, traditional Korean medicine infertility treatment, and health checkup support for newlyweds (including prospective couples) will be intensified.

Yoon Yeon-hwa, Jeonnam Province’s Population and Youth Policy Officer, said, “For the survival of Jeonnam, everyone must share the seriousness of the population decline problem and swiftly prepare countermeasures. The interest and active participation of the residents are necessary to solve population issues.”

This content was produced with the assistance of AI translation services.