CU Launches 'Halloween Home Party Food' Series

CU 'Halloween Home Party Food' series. (Photo by BGF Retail)

[Asia Economy Reporter Seungjin Lee] CU announced on the 20th that it will launch a 'Halloween Home Party Food' series to celebrate Halloween Day.

Halloween Day is a children's festival that started in the United States, where children dress up as ghosts or monsters and go door-to-door to get candies or chocolates. In Korea, a culture has formed where adults also dress up and enjoy parties at pubs, amusement parks, and other places.

The Halloween Home Party Food series launched by CU this time consists of two types of Halloween Meal Boxes using pumpkin, a seasonal vegetable and a symbol of Halloween Day, as the main ingredient, along with Sweet Pumpkin Sandwich and Sweet Pumpkin Cream Choux.

The CU Halloween Meal Boxes are released in two types: the Monster Sand Meal Box, topped generously with squid ink bread, sweet pumpkin salad, fusilli pasta, ham, and green lettuce, and the Ghost Burger Meal Box, which has a spicy chicken patty between squid ink buns.

Both products are topped with cheddar cheese cut into sharp tooth shapes between the bread to enhance the scary Halloween atmosphere, and each includes side menus of corn cheese and smile potatoes, making them hearty.

The Sweet Pumpkin Sandwich, released along with the meal boxes, is a dessert-type sandwich with a harmonious taste of soft sweet pumpkin cream and sweet cheese cream. The Sweet Pumpkin Cream Choux, offered as a Halloween dessert, tastes even better when slightly frozen and eaten like ice cream.

Until now, CU has held discount or giveaway events targeting candies, chocolates, and jellies during the Halloween season every year, but this is the first time they are launching Halloween home party foods on a large scale.

With the rise in public awareness to avoid crowded places and refrain from parties due to the novel coronavirus infection (COVID-19), it is expected that more people will celebrate Halloween this year with simple home parties with their families to create a Halloween atmosphere, and CU planned products targeting this trend.

Additionally, CU is conducting a +1 giveaway event on about 20 popular products such as Haribo Goldb?ren, green grape candy, and whole almond candy until the end of this month, and is also introducing cute home party items like Halloween LED sticks that light up when a button is pressed, headbands, and pumpkin lamps.

Joseongwook, head of the BGF Retail Convenience Food Team, said, “We prepared products that not only taste good but also easily create a Halloween atmosphere by using pumpkin, which is in season and rich in taste and nutrition. Although Halloween Day has become a new play culture for the 20s and 30s generation, we hope everyone enjoys a safe and fun home party at home this year with CU’s seasonal products.”

This content was produced with the assistance of AI translation services.