Gwanak-gu KakaoTalk Channel Friends Surpass 47,000 Mark

Registered Friends Number of 47,823, Over 6 Times Higher Than the Average of 7,500 in Seoul's 25 Districts... Sending Job, Welfare, and COVID-19 Information Closely Related to Residents' Lives

[Asia Economy Reporter Jongil Park] “I added the channel for the first time to check COVID-19 confirmed case information, but it provides a lot of helpful information such as jobs, so I am recommending it to people around me,” said job seeker Jeong Mo, who lives in Nakseongdae-dong, Gwanak-gu.

Gwanak-gu (Mayor Park Junhee) has received great responses for its 'KakaoTalk Channel' opened to deliver customized news to residents and diversify communication channels.

Since starting full operation in January last year, the Gwanak-gu Office KakaoTalk Channel has steadily increased its number of friends since March, when COVID-19 spread, becoming the most active KakaoTalk channel among Seoul's autonomous districts.

It plays a key role as an information delivery window by quickly providing major content such as COVID-19 information, job and welfare information closely related to residents' daily lives, and disaster relief fund guidance. As of October 19, it has 47,823 friends registered.

This number is about six times higher than the average number of friends, around 7,500, of KakaoTalk channels operated by Seoul's 25 autonomous districts.

The Gwanak-gu KakaoTalk Channel delivers ▲ the internet newspaper ‘Happy Magazine’ published weekly in the form of an email newsletter ▲ the monthly district newsletter ‘Gwanak Sori’ informing about district events and useful lifestyle information ▲ COVID-19 confirmed case (movement paths, etc.) information ▲ job, welfare policy, influenza vaccination information, and other information closely related to residents' lives.

In particular, it provides customized information by distinguishing target age groups and business demanders according to the nature of events and projects, gaining great responses from residents.

To subscribe to the Gwanak-gu Office KakaoTalk Channel, search for 'Gwanak-gu Office' in the KakaoTalk search bar and press the 'Add Channel' button.

Meanwhile, the district operates six social media channels including YouTube (Live Gwanak), Facebook, and Naver Blog in addition to the KakaoTalk channel.

Mayor Park Junhee said, “As non-face-to-face events are increasing due to COVID-19, it is very important to communicate with residents using interactive SNS channels,” and added, “We will continue to expand various online channels to deliver customized information that meets residents’ perspectives.”

This content was produced with the assistance of AI translation services.