Lexus Announces Call for Entries for the '2021 Creative Masters Award'

[Asia Economy Reporter Kiho Sung] Lexus Korea announced on the 19th that it has begun accepting submissions for the ‘2021 Creative Masters Award’.

The ‘Creative Masters Award’ is a craft artist discovery project started by Lexus Korea in 2017 to support emerging artists in the craft field and to cultivate a culture of craftsmanship together with them. Every year, four artists are selected to receive support for the production and sale of the ‘Creative Masters Edition,’ and so far, a total of 12 submitted works including glasses, lighting, trays, and mugs have been developed into products and sold.

This year’s theme is ‘Visionary,’ which requires presenting a tomorrow that must be advanced beyond today’s stagnation. The works should add vitality to users’ daily lives through new approaches different from existing materials, tools, working methods, and textures.

Submissions will be accepted through the Lexus Korea website until the 8th of next month, and the results will be announced on the 23rd of next month.

The final four selected as Creative Masters will each receive 10 million KRW in production support, and the award-winning works will undergo mentoring in collaboration with Lexus Korea to be developed into the ‘Creative Masters Edition,’ which will be publicly unveiled at a design fair in the first half of next year.

Byungjin Lee, Executive Director of Lexus Korea, said, “‘Craftsmanship’ is an important value that Lexus wants to convey and resonate with many people,” adding, “We look forward to submissions from artists who will share the preciousness of things made by human hands.”

This content was produced with the assistance of AI translation services.