KT&G ‘Lil Solid 2.0’ Expands Sales Area to Major Cities Nationwide

[Asia Economy Reporter Choi Saeng-hye] KT&G announced on the 19th that it will expand the sales area of its heated tobacco product, 'Lil Solid 2.0,' to major cities nationwide starting from the 21st.

The additional sales locations include 14,864 convenience stores (GS25, CU, 7-Eleven) in Seoul, Sejong, six metropolitan cities, and nine cities in the Gyeonggi region (Goyang, Gwacheon, Gunpo, Seongnam, Suwon, Anyang, Yongin, Uiwang, Hanam). With this expansion, Lil Solid 2.0 will be available at a total of 20,090 convenience stores nationwide, including the previously launched 6,045 stores. At the same time, the exclusive stick 'Fit Change Q' will be available at all convenience stores nationwide.

Launched last September, Lil Solid 2.0 is KT&G's second-generation heated tobacco model, with enhanced performance and design to improve consumer satisfaction. The newly applied 'Surround Heating Method' provides a consistent flavor throughout by uniform heating through induction heating technology. Additionally, the upgraded battery efficiency allows up to 30 sticks to be used on a single full charge.

KT&G is also running a promotional event to commemorate the launch of Lil Solid 2.0. Although the recommended retail price is 110,000 KRW, it can be purchased for 88,000 KRW with a discount coupon.

'Fit Change Q,' whose sales locations are expanding to all convenience stores nationwide, is a product that delivers a stronger impact sensation than the previously released 'Fit' products through blending changes. It also offers a refreshing and clean finish during smoking with a unique flavor.

This content was produced with the assistance of AI translation services.