LG SIGNATURE Collaborates with Italian Luxury Furniture Brand... Showcasing Premium Lifestyle

Molteni&C and Premium Co-Marketing

Jinhong Kim, Executive Vice President and Head of Global Marketing Center at LG Electronics, is taking a commemorative photo with Julia Molteni, CMO of Molteni Group, at a non-face-to-face signing ceremony.

[Asia Economy Reporter Dongwoo Lee] LG Electronics' ultra-premium home appliance brand 'LG SIGNATURE' is showcasing a premium lifestyle together with Italy's luxury furniture brand Molteni&C.

LG Electronics announced on the 19th that it recently signed a memorandum of understanding (MOU) for joint marketing with Molteni&C S.P.A. The signing ceremony was held online in a non-face-to-face format in line with the untact trend.

Jinhong Kim, Executive Vice President and Head of LG Electronics' Global Marketing Center, and Giulia Molteni, Chief Marketing Officer (CMO) of the Molteni Group, attended the signing ceremony via online video conference from the Signature Kitchen Suite showroom in Nonhyeon-dong, Gangnam-gu, Seoul, and the Molteni Museum near Milan, Italy, respectively.

According to the MOU, the two companies will collaborate comprehensively for three years starting this year on marketing, exhibitions, promotions, and product development involving three premium brands: LG SIGNATURE, the luxury residential furniture brand Molteni&C, and the kitchen furniture brand Dada.

Next month, LG SIGNATURE OLED 8K will be installed at the newly opened Molteni flagship store in Paris, France. Previously, LG SIGNATURE OLED 8K was exhibited at the Molteni Museum in Italy, showcasing the harmony between premium TVs and luxury furniture to visitors.

The two companies plan to provide customers with opportunities to experience an innovative and luxurious lifestyle by creating synergy through their brand philosophies that pursue the best by harmonizing art and technology.

Molteni&C S.P.A. is a subsidiary of the Molteni Group, a furniture company founded in Italy in 1934 by Angelo Molteni. It operates the luxury residential furniture brand Molteni&C and the kitchen furniture brand Dada. The company has collaborated with world-renowned architects such as Jean Nouvel, Norman Foster, and Aldo Rossi. It operates over 530 stores in 23 countries.

Center Head Kim said, “We are pleased to collaborate with Molteni&C, which aligns with the core values and shares the vision of LG SIGNATURE. The upcoming collaboration will focus on presenting sophisticated living spaces and more refined lifestyles by blending advanced technology with restrained modern aesthetics.”

This content was produced with the assistance of AI translation services.