Home&Shopping Leads Efforts to Revive Fashion Market Slumped by Prolonged COVID-19 Pandemic

[Asia Economy Reporter Kim Cheol-hyun] Home&Shopping (CEO Kim Ok-chan) announced on the 19th that it plans to air various fashion item launch broadcasts for the 2020 Fall/Winter (F/W) season to revitalize the fashion market, which has been stagnant due to the prolonged impact of the novel coronavirus disease (COVID-19). It plans to introduce new products from major fashion brands that lead trends this season and meet the segmented customer needs.

First, on the 20th at 7:35 PM, Home&Shopping will broadcast the 'Megan Wool Blended Herringbone Suit Set' from its designer collaboration brand. This product is from 'Mac&Logan,' a designer famous among actresses. The Megan Wool Blended Herringbone Suit Set is expected to be popular among customers looking for suits made of practical fabrics that are feminine, classic, and consider mobility.

The product will also be available for immediate purchase through a special exhibition on the Home&Shopping mobile app. A Home&Shopping official said, "Now that mobile shopping has become the trend after COVID-19, we will revitalize the stagnant fashion industry while satisfying customers by presenting competitively priced fashion products." He added, "We are continuously preparing differentiated fashion products for this season."

This content was produced with the assistance of AI translation services.