'Wasn't It Wood?'... The Color Steel Sheet Market Competing from Color to Texture

[Asia Economy Reporter Hwang Yoon-joo] Competition in the color steel sheet market is intensifying. The steel industry is diversifying not only colors but also textures to increase market share.

According to the industry on the 18th, Dongkuk Steel is investing 25 billion KRW to expand its color steel sheet production line by the second half of next year. Once the expansion is completed, the production capacity of color steel sheets will increase to 850,000 tons per year.

The color steel sheet line being expanded is the 'Lamina Steel Sheet.' Lamina Steel Sheets are coated with various colors, patterns, and textures on steel sheets and have recently been gaining attention as premium interior and exterior materials in the building materials market. Dongkuk Steel maintains a dominant market position by supplying color steel sheets to major clients such as Starbucks.

Posco is a company that has recently been aggressively marketing in the color steel sheet market. The Posco Group also supplied 'wood steel sheets,' which preserve the wood grain and texture on steel plates, to Starbucks.

The wood steel sheets applied in Starbucks stores use PosMAC, a special corrosion-resistant steel material, with Posco Steel Sheet's unique printing technology.

Previously, Dongkuk Steel was the sole supplier to Starbucks, but now Posco is also supplying to Starbucks stores. Posco stated, "Posco and Starbucks have formed a consensus on using eco-friendly building materials for environmental protection. Posco is conducting campaigns encouraging the use of recyclable steel materials, and Starbucks is working to reduce its environmental footprint by establishing 'Green Stores' using eco-friendly building materials."

Meanwhile, the Posco Group has supplied 'PosArt' (high-resolution inkjet printed steel sheets) as interior materials to Levi's, a clothing company pursuing eco-friendly interiors. In July, Posco also decided to strengthen eco-friendly business cooperation by creating pilot complexes for eco-friendly construction materials using premium steel products with Samsung C&T and Lotte Construction.

This content was produced with the assistance of AI translation services.