Lotte ON's Unprecedented Discount Event... Up to 80% Off on 2 Trillion Won Worth of Products

Lotte ON to Host 'LotteON Sesang' for Ten Days Starting the 23rd
Purchase Products from Lotte Distribution Affiliates All in One Place
Featuring Products from Prada, Moose Knuckles, Samsung Electronics, LG Electronics, and More

[Asia Economy Reporter Cha Min-young] Lotte On is launching an unprecedented discount event.

Lotte’s retail affiliates will hold the 'Lotte On Sesang' event for ten days starting from the 23rd to celebrate the 41st anniversary of Lotte Shopping’s founding. Seven major Lotte retail affiliates, including Lotte On, Lotte Department Store, Lotte Mart, Lotte Super, LOHB’s, Lotte Hi-Mart, and Lotte Home Shopping, will participate in this event. The scale of the event is also the largest ever, preparing inventory worth 2 trillion KRW.

Since 2016, Lotte’s retail affiliates have been conducting the ‘Lotte Black Festa’ to boost domestic consumption and activate the consumer market in response to events like the US Black Friday and China’s Singles’ Day. Until now, product purchases under a single theme were made individually at each affiliate’s online and offline stores. However, this event, held for the first time since the launch of Lotte On, allows customers to search and purchase event products from all participating affiliates in one place on Lotte On, greatly enhancing shopping convenience.

During the ‘Lotte On Sesang’ period, 500,000 products will be sold at discounts of up to 80%. A 20% additional discount coupon usable on event product purchases will be provided, and a purchase reward event will return up to 20% of the purchase amount in L.Points.

Prize events are also prepared. The ‘Relay 100-Won Deal,’ featuring daily changing prizes such as the latest smartphones, tablet PCs, and wireless earphones, will run throughout the event period. Additionally, among customers who agree to receive notifications from the Lotte On app, a drawing will be held to provide one night’s stay in a suite room at Lotte Resort Sokcho (1 person), 50,000 L.Points (10 people), and 10,000 L.Points (100 people).

Before the main event, a pre-event will be held from the 19th to the 22nd, distributing discount coupons worth a total of 10 billion KRW. These include 2000, 3000, and 5000 KRW discount coupons for Lotte On products, 10,000 KRW discount coupons for Lotte Department Store products, 10% discount coupons for Lotte Mart products (each 160,000 coupons), and 5000 KRW discount coupons for Lotte Home Shopping products (320,000 coupons), totaling 10 billion KRW. Coupons will be issued in limited quantities on a first-come, first-served basis daily from 10 a.m. on the Lotte On app during the pre-event period and can only be used during the main event period.

The Lotte retail affiliates participating in ‘Lotte On Sesang’ have prepared online special exhibitions focusing on their flagship products for this event.

Lotte On will hold the ‘Brand 150’ event featuring 150 popular brands such as Prada, Moose Knuckles, Samsung Electronics, and LG Household & Health Care, offering up to 30% discounts on popular products from these brands. Also, at 11 a.m. on the 26th, Lotte On will exclusively launch Logitech’s new wheel model, the ‘G923 Racing Wheel,’ and will provide a gear shifter worth 150,000 KRW as a gift with purchase.

Lotte Department Store will sell luxury goods directly purchased by Lotte Tops at up to 30% discount and offer seven popular LG Electronics home appliances at exclusive special prices. Especially from the 26th to the 28th, ‘Department Store Days’ will be held, selling popular cosmetics and sports/leisure products at discounts of up to 65%. Additionally, the ‘Super One’ event will feature popular cosmetic brand products such as Sulwhasoo, Est?e Lauder, and Lanc?me at special prices for one day.

Lotte Mart will provide an additional 10% discount when purchasing event products held in stores online. It will also sell popular daily necessities at up to 50% discount and select 100 best products from 20 popular brands, returning 20% of the purchase amount in L.Points when purchasing these products.

Lotte Super has prepared products focusing on daily necessities, including fresh food. In preparation for the kimchi-making season, Haenam salted cabbage (20kg) will be sold for 37,900 KRW, Jeju tangerines protected from rain for 9,900 KRW, and all meal kits will be sold at up to 30% discounted prices.

LOHB’s will hold an autumn recommended body care event, selling event products at up to 50% discount. It will select 100 popular online products and offer 7,000 L.Points when paying 35,000 KRW or more with L.Pay for these products. Also, a purchase reward event will provide Tsubaki shampoo and treatment samples for purchases over 30,000 KRW.

Lotte Hi-Mart will present popular products such as kimchi refrigerators, TVs, washing machines, dryers, and heating appliances at exclusive online prices in preparation for the wedding and moving seasons. It will offer up to an additional 10% discount on laptop purchases and provide extra L.Points when purchasing simultaneously online and offline.

Lotte Home Shopping will hold exclusive exhibitions of 13 popular brands including Livart, Hanssem, Black Yak, and HuTech from the 23rd to the 25th, and offer up to 100,000 KRW in reward points when purchasing popular luxury brands such as Ferragamo and Burberry. From the 26th to the 31st, it will run ‘Perfect Shopping,’ offering seasonally popular fashion, living, sports, and golf products at exclusive prices.

This content was produced with the assistance of AI translation services.