[Weekly Savings Bank] Donation of Love Blood Donation Certificates and More

[Asia Economy Reporter Kim Min-young] Shinhan Savings Bank announced that it has delivered ‘Love Blood Donation Certificates’ collected through voluntary donations by its employees to the Korea Leukemia Children's Foundation.

This blood donation certificate donation reflects the hope of Shinhan Savings Bank employees that it would provide some help to children struggling with treatment amid the unstable blood supply situation caused by the novel coronavirus infection (COVID-19).

Shinhan Savings Bank promotes various social contribution activities targeting all employees and delivered a total of 220 blood donation certificates to the Korea Leukemia Children's Foundation, combining certificates donated by employees annually and those collected through the recent ‘Sharing Heart Blood Donation Campaign.’ The blood donation certificates will be given to pediatric leukemia and cancer patients in need of transfusions for their treatment.

Kim Young-pyo, CEO of Shinhan Savings Bank, said, “We hope the warm hearts of our employees will be well conveyed to pediatric leukemia and cancer patients, and we will continue to fulfill our social responsibility as a community financial institution through ongoing social contribution activities.”

Special Savings Product Launched for Socially Vulnerable Groups

IBK Savings Bank announced that it will implement a special fixed deposit savings product to support socially vulnerable groups and self-employed individuals who face difficulties in economic activities and financial transactions.

The ‘Energetic Fixed Deposit Savings,’ launched on the 12th, is limited to the first 3,640 customers, one account per person, and only new customers can subscribe. The monthly deposit amount ranges from 50,000 to 200,000 KRW, and the subscription period can be chosen between 24 and 36 months.

This savings product was launched for social contribution purposes. Preferential interest rates apply to basic livelihood security recipients, child-headed households, low-income workers, etc., with interest rates up to 4.0% per annum. Additionally, preferential interest rate conditions are provided for various groups such as multi-child families, traditional market merchants, North Korean defectors, and multicultural families.

OK Savings Bank Creates Communication Platform with Younger Generation

OK Savings Bank conducted the contest ‘2020 Capstone Design Course’ in collaboration with Seoul Institute of the Arts.

Capstone design refers to an educational program aimed at university students to develop problem-solving skills for issues they may encounter in the industry, including practical planning and other coursework.

OK Savings Bank formed an industry-academia cooperation with the Department of Advertising and Creative Arts at Seoul Institute of the Arts, providing university students with opportunities to directly experience brand marketing strategy planning and content development for OK Savings Bank. The students formed teams and proposed ideas for integrated online and offline brand campaigns for OK Savings Bank and its representative character ‘Utman.’

The contest was held on the 14th at OK Savings Bank’s headquarters located on Namdaemun-ro, Seoul, where judging focused on the originality and creativity of the ideas, and winners were selected.

An OK Savings Bank official said, “Through this contest, we were able to see the ingenious and creative ideas of Seoul Institute of the Arts students,” adding, “We will actively utilize their ideas in the future for OK Savings Bank’s marketing strategy planning and content development.”

This content was produced with the assistance of AI translation services.