Public Shopping, Big Success in Reviving Jeollanam-do Black Goat Farms

Local Governments, SMEs, and Experts Connected: 'Win-Win Network Effect'

[Asia Economy Reporter Kim Cheol-hyun] Public Shopping, in collaboration with Jeollanam-do, is seeing positive results from the 'Black Goat Farming Household Revitalization Project.' Public Shopping announced on the 16th that after partnering with Jeollanam-do to expand the market for black goat products and developing health supplements, it launched the 'Lee Gyeong-je Black Goat Extract' last October, surpassing 17 billion KRW in orders in about a year.

Jeollanam-do is a representative production area for black goats but had been struggling due to a price collapse caused by a shrinking domestic consumer market. To address this, Public Shopping collaborated with Jeollanam-do, experts with know-how in health supplement development, and small and medium enterprises to develop products using black goat as the main ingredient. This was a follow-up measure after signing a Memorandum of Understanding (MOU) with Jeollanam-do in July last year, focusing on discovering excellent agricultural specialties and revitalizing marketing.

The resulting 'Lee Gyeong-je Black Goat Extract' is a product that combines black goat extract with various traditional ingredients such as mulberry leaves and kudzu root, making it easy to enjoy the traditional health food black goat. It contains key components extracted over more than 48 hours from black goats raised on mulberry leaves for about 90 days. In particular, ingredients like angelica, peony, and motherwort were added to remove the distinctive odor of black goat.

Having sold over 2,000 sets during its first broadcast last October, signaling a positive start, the 'Lee Gyeong-je Black Goat Extract' became the top-selling health supplement on Public Shopping this year, achieving success. A Public Shopping official stated, "The 'win-win network effect' connecting local governments, experts, and SMEs has borne fruit," adding, "We will continue to lead the development of various local agricultural specialty products in collaboration with local governments and do our best to provide a reliable sales channel."

This content was produced with the assistance of AI translation services.