Paris Baguette Celebrates 34th Anniversary by Delivering 'Pengsoo Safety Boxes' to Children and Adolescents

Collaboration with World Vision, Providing Hygiene Products and Snacks to Over 1,000 Children and Adolescents Nationwide

Hwang Jae-bok, CEO of Paris Croissant (center), and employees participating in the anniversary social contribution event.

[Asia Economy Reporter Lee Seon-ae] Paris Baguette operator Paris Croissant celebrated its 34th anniversary (October 17) by partnering with the international relief and development nonprofit organization World Vision to provide the ‘Pengsoo Safety Box,’ symbolizing overcoming COVID-19, to children and adolescents, the company announced on the 16th.

This sharing event was conducted in a ‘Buy One, Give One’ manner, where for every ‘Pengsoo Safety Box’ purchased by Paris Croissant employees, one safety box was automatically donated. The donated products were delivered contactlessly to the homes of a total of 1,000 children and adolescent families through eight World Vision branches nationwide.

The ‘Pengsoo Safety Box’ included hygiene items supporting COVID-19 prevention such as masks, neck straps, mask decoration (Makku) stickers, and ‘Myungga Myungpum Uri Beolkkul Castella’ (premium honey castella), along with Paris Baguette products as gifts.

A Paris Baguette representative said, “To mark our 34th anniversary, we planned this event to share our hearts with neighbors facing difficulties due to the prolonged COVID-19 pandemic,” adding, “We will continue to repay consumers’ love through various social contribution activities.”

Meanwhile, Paris Croissant has supported World Vision’s breakfast support project, the ‘Achimmeokko’ campaign, every year on its anniversary. ‘Achimmeokko’ is a program that helps elementary and middle school students from low-income families not to skip breakfast.

This content was produced with the assistance of AI translation services.