OB Beer Launches Korea's First Non-Alcoholic 'Cass 0.0' Preserving Original Beer Taste

[Asia Economy Reporter Lee Seon-ae] Non-alcoholic beer, which extracts only the alcohol from original beer, will be released for the first time in the domestic beer market.

OB Beer announced on the 16th that it will launch the non-alcoholic beer "Cass 0.0" (Cass Zero), which faithfully reproduces the taste and flavor of original beer.

Cass Zero is a non-alcoholic beer but is characterized by allowing consumers to experience the unique crisp and refreshing taste of beer. Unlike the conventional method of adding hops and aroma to malt extract without fermentation, Cass Zero uses the same raw materials as regular beer and undergoes the same fermentation and maturation process. Afterward, in the final filtration stage, only the alcohol is extracted through the "Smart Separation Method," resulting in an alcohol content of less than 0.05%.

This new product, Cass Zero, is OB Beer’s first non-alcoholic beer under the name of Cass, the nation's best-selling "people's beer."

Cass Zero is a product tailored to recent consumer trends favoring light drinking occasions and increasing demand for low-alcohol, non-alcoholic, and alcohol-free products. It can be a suitable alternative in situations where consuming alcohol is burdensome for various reasons. It is also perfect for those who cannot drink alcohol but want to enjoy the lively atmosphere of social drinking.

Cass Zero will be available in 355ml cans and is scheduled to be sold nationwide at large supermarkets and supermarkets starting from the 26th.

Yu Hee-moon, Vice President of Marketing, said, "Cass Zero, the first non-alcoholic beer of Korea’s representative beer Cass, has the advantage that consumers can enjoy the original crisp taste and flavor of beer without alcohol," adding, "OB Beer will continue its efforts for innovation to satisfy the preferences of diverse consumers."

This content was produced with the assistance of AI translation services.