OK Savings Bank Holds Marketing Contest with Seoul Institute of the Arts

[Asia Economy Reporter Kim Min-young] OK Savings Bank announced on the 16th that it conducted the contest ‘2020 Capstone Design Course’ in collaboration with Seoul Institute of the Arts.

Capstone design refers to an educational program that allows university students to experience the entire process from planning to execution in the field, aimed at developing the ability to solve problems they may encounter in the industry.

OK Savings Bank formed an industry-academia partnership with the Department of Advertising and Creative Content at Seoul Institute of the Arts, providing students with opportunities to directly experience establishing brand marketing strategies and developing content for OK Savings Bank. The students formed teams and proposed integrated online and offline brand campaign ideas for OK Savings Bank and its representative character ‘Utman’.

The contest was held on the 14th at the OK Savings Bank headquarters located on Namdaemun-ro, Seoul, where judging focused on the originality and creativity of the ideas, and winners were selected.

An OK Savings Bank official stated, “Through this contest, we were able to see the ingenious and creative ideas of Seoul Institute of the Arts students,” and added, “We will actively utilize their ideas in establishing marketing strategies and developing content for OK Savings Bank in the future.”

This content was produced with the assistance of AI translation services.