Cooperating with Social Enterprises to Deliver Government Rice and Meals to Vulnerable Groups... Aiming to Enter the General Parcel Market After Gaining Know-How and Expanding Workforce

Participants of the 'Missodream' delivery service distributing government rice

Participants of the 'Missodream' delivery service distributing government rice

View original image


[Asia Economy Reporter Jongil Park] Seongdong-gu (Mayor Jeong Wono) is attracting attention by implementing a delivery service business, whose demand has explosively increased due to the impact of the novel coronavirus infection (COVID-19), to create self-sufficient jobs for low-income groups.


In September, the district recruited low-income individuals who lost their jobs and were struggling financially, providing vehicles and warehouses to start the ‘Misodream’ delivery service business.


As the delivery service market size is rapidly increasing and profit generation is possible, the delivery service business was promoted as a self-sufficient job creation project to solve the difficulty faced by social enterprises requiring delivery personnel but unable to find them.


The project begins with the first phase focusing on public delivery areas, such as delivering lunchboxes and government rice to elderly living alone and children suffering from food insecurity, in cooperation with social enterprises like the vulnerable group lunch delivery project ‘Happy Lunchbox’ and the self-sufficiency enterprise ‘Seongdong Hope Narmi.’ The second phase will gradually expand delivery areas and enter the general parcel market.


Currently, there are three participants in the project, and the generated profits are distributed to participants after deducting expenses necessary for project execution. The number of participants will be continuously increased, and efforts will be made to diversify self-reliance paths through training and practice to cultivate professional personnel.


Mr. Kim (55), who joined the project, said, “I quit my job at a restaurant this year due to lack of customers and was facing a bleak life, but with this new job, I work hard every day without feeling burdened.”


Jeong Wono, Mayor of Seongdong-gu, said, “In difficult times, strategies of mutual help and coexistence are necessary. I would like to express my gratitude to the officials of various cooperating organizations and project participants who silently work for vulnerable groups, and we will continue to do our best to create and support jobs in cooperation with social enterprises and other companies facing operational difficulties in the region.”



Seongdong-gu currently cooperates with seven social and general enterprises, providing about 50 jobs in businesses such as catering, convenience stores, urban beekeeping, and collection of waste garden materials, presenting a new model for low-income self-sufficiency projects.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing