Kyungdong Navien Launches 'Cold Weather Supplies' at CU Convenience Stores

BGF Retail Collaboration

Collaboration between Kyungdong Navien and BGF Retail: 'Hot Pack'

[Asia Economy Reporter Kim Daeseop] Kyungdong Navien announced on the 15th that it will launch cold-weather products such as hand warmers at CU convenience stores in collaboration with BGF Retail.

These products are introduced through a cold-weather product collaboration to welcome the winter season. The hand warmers come in six types, featuring the design of Kyungdong Navien boiler indoor temperature controllers. This design expresses usage information such as the duration and maximum temperature of the hand warmers. Gloves, earmuffs, and other items are also planned for release.

Kim Si-hwan, Head of Marketing at Kyungdong Navien, said, "As the popularity of newtro products continues to rise, marketing that evokes nostalgia while appealing to younger generations with fun is actively underway. We will continue to conduct fun and diverse marketing considering the young trend that prefers unique experiences."

This content was produced with the assistance of AI translation services.