Enjoy Hallyu Content on LG Smart TVs

LG OLED TV (model: CX) displaying a Hallyu content channel.

[Asia Economy Reporter Changhwan Lee] LG Electronics announced on the 15th that it will add more Hallyu content to its ‘LG Channels’ service, which allows users to watch content for free on smart TVs.

LG Electronics will increase the number of channels preferred by the MZ generation in the LG Channels service currently offered in major European countries this month. These include YG TV, a 24-hour broadcast from YG Entertainment, home to popular groups such as BLACKPINK, G-Dragon, and WINNER, which are also gaining popularity locally, the K-pop video platform Mubeat, and the K-food channel Mukbang TV.

LG Electronics collaborated with New ID, a digital content and platform subsidiary of the domestic media group Next Entertainment World (NEW), to expand Hallyu content on LG Channels. The two companies plan to continuously expand Hallyu content services globally, starting with Europe, through LG Channels.

LG Channels is a service that allows users to watch various channels for free on LG smart TVs connected to the internet without a set-top box. LG Electronics started the service in 2015 and has it pre-installed on LG smart TVs. It is useful for single-person households who find paid broadcasting subscriptions burdensome or customers who watch two or more TVs in one household.

The number of LG Channels users is also rapidly increasing. This year, the number of customers watching free broadcasts through LG Channels and the total viewing time have each increased nearly fourfold compared to last year.

In particular, the number of users has significantly increased in Europe and Latin America, where LG Electronics newly launched the LG Channels service last year. In existing service areas such as Korea, the United States, and Canada, the number of users has more than doubled, and viewing time has increased nearly fourfold.

Lee Sang-woo, Executive Vice President of Content Service Business at LG Electronics HE Business Division, said, “We will provide various high-quality content on the LG Channels service in line with rapidly changing trends so that more customers can experience the differentiated value unique to LG TVs.”

This content was produced with the assistance of AI translation services.