Naju-si Signs MOU to Promote Plumcot Consumption

[Naju=Asia Economy Honam Reporting Headquarters Reporter Kim Yukbong] Naju City, Jeollanam-do (Mayor Kang In-gyu) announced on the 14th that on the 13th, at the Agricultural Technology Center, it signed a multilateral business agreement with the Naju Plumcot Research Association, Coffee Bean Korea Co., Ltd., Arafruit, Morgan Food, Dmind, Fresis, and Areumteo to promote the consumption of plumcot.

Plumcot is a new variety of fruit with the sweet and sour taste and aroma of plums and apricots. Naju is the main production area, and cultivation began in 2011 as a promising new alternative crop following the reduction of the pear industry.

The plumcot cultivation area in the Naju region is 21.4 hectares, with 47 farms, and last year’s production reached 91 tons.

This agreement was prepared to increase the variety’s recognition and farmers’ income through the development of plumcot processed foods and the pioneering of distribution and export markets.

It also plans to actively promote the activation of the juice market through secondary processing of non-standard agricultural products that are discarded or do not receive proper prices every year.

The city and the Plumcot Research Association agreed to work on improving plumcot marketability, supporting farmers for stable supply, and spreading advanced cultivation techniques through this agreement.

Coffee Bean Korea Co., Ltd., ranked third in the domestic coffee franchise industry, plans to develop and launch new tea and beverage menus using plumcots from Naju.

On this day, Coffee Bean released a press statement announcing the launch of the ‘Honey Jasmine Plumcot Tea’ containing plumcot on the 20th.

Distribution and export specialized companies Arafruit, Morgan Food, Dmind, Areumteo, and Fresis agreed to join forces to promote effective marketing to expand plumcot transaction volumes and increase franchise market recognition.

Mayor Kang In-gyu said, “I think this is a good opportunity to alleviate the worries of plumcot farmers who have suffered various difficulties such as fruit set problems due to abnormal low temperatures in spring amid rapidly changing climate conditions, and securing sales channels linked to harvest time, and to promote income increase.”

This content was produced with the assistance of AI translation services.