[Smart Finance Awards] 'Uri One Banking' Achieves Highest Score in Customer Attraction Category

Customer-Friendly Division Woori Bank

Woori Bank's 'Woori WON Banking,' which won the 'Customer-Friendly Excellence Award,' received the highest score of 90.7 points in the customer attraction category. Woori WON Banking enhances customer convenience by providing user guides and screen-specific instructions, as well as communication channels such as phone connection, inquiries (F&Q), and Talk counseling to interact with customers.

It was also praised for clearly representing the bank's identity through content named with 'Woori,' such as Woori Life and Woori Coupon. Additionally, Woori Bank improved account inquiry convenience by offering various inquiry functions like 'Unsettled Passbook Details Inquiry' and 'Fee Waiver Count Inquiry,' and provided several features necessary for transfer convenience, including 'Fee Information and Security Card Full Input Prohibition Notice.'

A notable convenience feature is the automatic input of account numbers copied from text messages or KakaoTalk during account transfers via Woori WON Banking. Furthermore, through the 'My Asset Plan' menu, users can view personal asset-related information, enabling financial and investment planning services, which earned high marks in the diversity of asset management services category.

Security-wise, it demonstrated strengths by offering features such as the ability to extend login after a period of inactivity while logged in, automatic logout, 'One-Touch Remote Control' to set electronic financial transaction usage/blocking, 'Phishing Prevention Personalized Image,' 'Electronic Financial Fraud Prevention,' and 'Security Service Registration.'

To explain financial products easily, the 'Recommended Products' menu provides summary information of financial products along with subscription statistics and star ratings. The 'Smart Exclusive' menu uses characters to explain smartphone-exclusive product information in a friendly manner, while enhancing functionality and content diversity through unique additional content such as mobile gift certificates, muffins, and Woori Sarang-i(e) Sharing Center.

This content was produced with the assistance of AI translation services.