'Black Friday' One Month Early... SSG.com Hosts 'Sseuk The Black' Event

[Asia Economy Reporter Seungjin Lee] SSG.com announced that it will hold a large-scale promotion called ‘SSG The Black’ with discounts of up to 80% from the 14th to the 18th for five days.

Considering brand awareness and high discount rates, 25 representative products were selected by category, and various special exhibitions will be presented in addition to the representative products. It is also characterized by increased additional discount benefits through first-come-first-served discount coupons, time coupons, and card billing discounts.

As the novel coronavirus infection (COVID-19) has shifted the business strategy of the United States' largest shopping event, ‘Black Friday,’ mainly online, SSG.com has come forward with ‘Black Friday’-level benefits the earliest among domestic e-commerce companies. In line with the easing of social distancing, a large-scale discount promotion will be held, and the discount event atmosphere, which will continue until November, will be maintained.

In food, ‘Australian clean beef chilled tenderloin steak 300g’ is sold at a 40% discount for 11,880 won, ‘Frozen raw shrimp medium 300g’ at a 30% discount for 4,880 won, and ‘U.S. Black Sapphire 500g’ at a 20% discount for 7,040 won.

In addition, in fashion, luxury brands such as ‘Moose Knuckles padding,’ ‘Max Mara coat,’ and ‘Thom Browne trench coat’ are available, along with exclusive products like ‘Longchamp X Pikachu,’ and trendy items from ‘Eight Seconds,’ ‘H&M,’ ‘Barbour,’ and ‘It Misha’ at discounted prices.

Beauty products are also prepared in various ways. From luxury cosmetics such as ‘Yves Saint Laurent cushion,’ ‘Fresh perfume,’ and ‘NARS lip tint’ to popular products like ‘Bioderma,’ ‘3CE,’ ‘Physiogel,’ ‘The Body Shop,’ and ‘Burt’s Bees’ are gathered.

Sports representative brands including ‘Nike’ and ‘Adidas,’ as well as ‘New Balance,’ ‘Kolon Sport,’ ‘Columbia,’ and ‘National Geographic’ clothing and sneakers can be purchased at discounts of up to 51%. Representative home appliances include the ‘Rinnai 3-burner induction electric stove’ at a 60% discount for 439,000 won and the ‘Boyro electric heating pad’ at a 59% discount for 89,000 won.

Discounts are also applied to representative baby and children’s products. The ‘Eider Kids down jumper’ is sold at a 73% discount, and ‘Huggies Magic Pants Comfort Large Girls 48 pieces’ are offered at a 50% discount. The selection mainly consists of high-demand products such as clothing, baby food, and toys from ‘Blue Dog,’ ‘Beanpole Kids,’ ‘Elvinz,’ ‘Bebesup,’ and ‘Papaya Nine.’

In addition to product discounts, coupons and billing discounts are also prepared. SSG.com plans to issue three types of discount coupon packs to the first 30,000 customers every day at 9 a.m. Also, from noon to 1 p.m. daily, a 10% discount time coupon applicable to all categories without a first-come-first-served limit will be issued. This coupon can only be used from noon to 2 p.m. and offers a discount of up to 10,000 won on purchases over 50,000 won. Card billing discounts can also be received additionally up to 7%.

Choi Taek-won, head of sales at SSG.com, said, “We will fire the starting signal for the domestic ‘Black Friday’ from October and continue to prepare additional promotions until November to maintain the event atmosphere until the end of the year.”

This content was produced with the assistance of AI translation services.