Large Mart to Host Largest Wine Market Ever... Up to 70% Discount

Emart Offers Up to 70% Discount on Over 1,000 Wine Varieties
Lotte Mart Expands 'Autumn Wine Market' Stock by 30%

Models are introducing wine at Lotte Mart Seoul Station branch. (Photo by Lotte Shopping)

[Asia Economy Reporter Seungjin Lee] Large discount stores are holding the year’s last and largest-ever wine market.

According to the distribution industry on the 14th, Emart will hold a wine market for one week from the 15th at 141 stores nationwide. The volume has increased by 20% compared to last year, making this event the largest ever, offering about 1,000 types of wine at discounts of up to 70%. In particular, the volume of 'Jeonjeom Market' event products during this year’s wine market has been expanded by about 70% compared to the previous year. Jeonjeom Market products are event items available at all stores nationwide, allowing customers to purchase wine at affordable prices even at stores without wine sections.

Representative products include 'Andre Clouet Dream Vintage 2005, 2008, 2013' each priced at 50,000 KRW, 'Didier Chopin Brut,' suitable for champagne beginners, at 30,000 KRW, and 'Beringer Founders Estate Cabernet Sauvignon, Chardonnay, Merlot' each at 20,000 KRW, sold at stores nationwide. Emart’s O2O (offline and online linked) service 'Smart Order' also allows ordering of wine market products. During the event period, about 30 event items, totaling approximately 5,000 bottles, will be sold through the Smart Order exclusive mini market.

Lotte Mart will hold the 'Autumn Wine Market,' the cheapest wine sale of the year, from the 15th to the 28th. The 'Wine Market' is held twice a year in spring and autumn, offering discounts of up to 50% off the original price on wines ranging from premium to ultra-low-priced wines. This autumn wine market has expanded the prepared volume by 30% compared to the spring event, preparing a total of 800 types and 600,000 bottles, from cost-effective wines under 10,000 KRW to premium wines costing tens of thousands of KRW.

Representative products include the French Burgundy white wine 'Louis Latour Chablis' at 45,900 KRW and the Italian red wine 'Carlo Sani Susu Manielo' at 20,900 KRW. The ultra-low-priced wine 'Real Fuente 2 types,' which sold 400,000 bottles within a month of release, is offered at 3,900 KRW each.

The reason large discount stores have expanded the volume of this wine event is that the number of home drinkers has increased due to COVID-19, and the emergence of various low-priced wines has lowered the entry barrier to wine, leading to a continuous increase in consumers seeking wine. In fact, Lotte Mart’s wine category growth rate from January to September this year is 71.4%, showing high growth. Not only has the purchase frequency of existing customers increased, but the proportion of new customers has also reached 55%.

This content was produced with the assistance of AI translation services.