Boosting the Morale of Employees and Executives Weakened by COVID-19

LG Household & Health Care Hosts Employee Singing Contest 'Walking Singer 2' View original image


[Asia Economy Reporter Yujin Cho] LG Household & Health Care (CEO Cha Seok-yong) announced that it will hold the employee singing contest program ‘Working Singer 2’ in collaboration with the social karaoke application (hereinafter referred to as the app) Something.


Working Singer is a singing contest program planned by LG Household & Health Care to invigorate organizational culture, and it is broadcast through the in-house communication YouTube channel LG Household & Health Care TV, which currently has about 1,800 subscribers and over 100,000 views.


Last year, Working Singer, which received enthusiastic interest from employees, has established itself as a unique communication content of LG Household & Health Care that spreads creativity and positive energy within the organization by competing in singing skills among all employees including LG Household & Health Care, all subsidiaries, and overseas branches. Winners receive music video production and various awards.


Especially this year, in the situation where external activities are difficult due to the novel coronavirus infection (COVID-19), the preliminary and final rounds will be conducted using the non-face-to-face entertainment platform Something.


Employees can select a song from the music tracks provided on the Something app, record and upload it to complete the application immediately, and can also enrich their songs by mixing music tracks within the app.


At each stage such as preliminaries and finals, winners will be determined through fair judging by external experts, employee judging panels, and employee voting. The winner will receive a prize of 3 million KRW, and employees who place second and third will receive 2 million KRW and 1 million KRW respectively. In addition, after receiving coaching from experts such as vocal training, they will produce their own music video worth keeping for a lifetime.



An LG Household & Health Care official said, “Working Singer 2 enables various challenges and active communication among employees, providing a good opportunity to invigorate the organization during the COVID-19 era. We expect that by minimizing face-to-face contact through the Something app while allowing many employees to enjoy together, we can offer comfort to employees whose bodies and minds have been contracted.”


This content was produced with the assistance of AI translation services.

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