KB Securities Selected as One of Korea's Top 100 Brands in Q3

[Asia Economy Reporter Oh Ju-yeon] KB Securities announced on the 13th that it has been selected as one of the 'Top 100 Brands in Korea' for the third quarter of 2020, as announced by the brand value evaluation company Brandstock.

The Top 100 Brands in Korea is the only domestic brand value evaluation certification system that selects and announces the top 100 brands with high BSTI (Brand Stock Top Index) scores.

BSTI is a brand value evaluation model that combines the Brand Stock Index (70%), formed through simulated stock trading on the Brandstock Stock Exchange for about 1,000 representative brands across more than 230 sectors, and the regular consumer survey index (30%).

In this survey, which involved 170,000 Brandstock members, KB Securities scored a total of 824.4 points out of 1,000 on the BSTI, ranking 89th. This ranking rose by 9 places compared to the previous quarter. The Brand Stock Index scored 586.3 points out of 700, and the consumer survey index scored 238.1 points out of 300.

Recently, due to the increase in small investors and online customers caused by the novel coronavirus disease (COVID-19), KB Securities launched the non-face-to-face asset management service 'Prime Club Service' in April. This service, the first in the industry to adopt a subscription economy model, allows customers to consult with professional PBs anytime by paying a fixed subscription fee regardless of the amount of assets, leading to a steady increase in subscribers.

Additionally, amid the ESG (Environmental, Social Responsibility, Corporate Governance) focus, KB Securities is not only continuously engaging in social contribution activities within the securities industry but also expanding the ESG bond market by underwriting social bonds and manufacturing green bonds.

In particular, the 'Coal Phase-out Finance' declaration made by KB Financial Group in September, the first among domestic financial groups, involves all affiliates including KB Securities. They plan to proactively respond to the climate change crisis by stopping new project financing and bond underwriting for domestic and overseas coal-fired power plant construction.

A KB Securities official stated, "KB Securities' proactive efforts seem to have influenced the improvement of our brand value," adding, "We will continue to respond to the times by rewarding customers with various services and benefits for their asset management."

This content was produced with the assistance of AI translation services.