Daelim Acro Wins 'Academy Award' in Design Branding Category

Germany's 'iF' and 'Red Dot' followed by the US 'IDEA Design Award' for a 3 consecutive wins streak

[Asia Economy Reporter Onyu Lim] Daelim Industrial announced on the 13th that its high-end residential brand 'ACRO' won the grand prize in the branding category for its brand identity (BI) renewal design at the 2020 IDEA Design Awards.

As a result, ACRO has achieved a grand slam by winning all three of the world's top design awards, including the 'iF Design Award 2020' and the 'Red Dot Design Award 2020,' becoming the first domestic high-end residential brand to do so.

A Daelim Industrial official stated, "ACRO has solidified its status as a unique high-end residential brand and demonstrated top-level design competitiveness."

The IDEA Design Award, hosted by the Industrial Designers Society of America (IDSA), is regarded as the 'Academy Award' of the design world and is considered one of the three major global design awards alongside Germany's iF and Red Dot Design Awards.

In November last year, ACRO underwent an integrated brand renewal reflecting the new concept 'The Only One.' ACRO aims to be the best and the only one, providing the highest quality of life with absolute value as a residential brand. It has been evaluated for completing a refined brand identity and delivering a coveted residential experience and unique brand value, as well as its business strategy direction.

A Daelim Industrial official said, "It is highly meaningful that ACRO, as a high-end residential brand, has consecutively been recognized for its brand value on the international stage for the first time in Korea. We take pride in the positive evaluation of ACRO's brand evolution direction and will continue to enhance brand value by consistently presenting innovative designs in all areas of customer interaction."

The renewed ACRO will first be applied to ACRO Seoul Forest, which recorded the highest competition rate of 215,000 to 1 in the additional recruitment of remaining units last May. ACRO Seoul Forest is a high-end residential space featuring maximized views of Seoul Forest and the Han River, seismic design for magnitude 9.0 earthquakes, art frame design, and smart home (IoT) technology.

This content was produced with the assistance of AI translation services.